Vice President, Social Media - Content & Strategy

THE DOOR; New York (NY); On-site; USD 160,000 - 240,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

The Door is seeking a Vice President, Social Media - Content & Strategy in New York to lead and grow our social media practice. You will shape strategy, guide creative development, production and client relationships, while mentoring a multidisciplinary team of 4–6 specialists.

Experience in social-native strategy and creator marketing is highly valued. You’ll drive social-first programs across fashion, beauty, entertainment and lifestyle brands, partnering with PR, influencer and experiential

Qualifications

• 10+ years of experience in social media marketing or digital strategy.
• Proven leadership of multidisciplinary teams.
• Strong understanding of organic and paid social, content development and platform management.

Responsibilities

• Lead social media strategy and execution across consumer brands and personalities.
• Oversee content production, including short-form video, photography and copywriting.
• Manage client relationships, presentations and growth opportunities for the practice.
• Collaborate with PR, influencer, experiential and brand partnership teams.

Skills

Social media marketing

Strategic thinking

Team leadership

Content creation

Client management

Tools

Adobe Creative Suite

Hootsuite

Sprinklr

Job description

The Door | idea house is a creative communications and marketing agency working at the intersection of culture, creativity and commerce. We specialize in consumer brands, fashion, beauty, sports, entertainment, celebrities and talent, lifestyle, hospitality, restaurants, food and beverage, spirits, real estate and social impact, partnering with established names, emerging businesses and influential personalities to build brands, spark conversation and drive meaningful business results.

Our work brings together public relations, social media, paid media, AEO, branded content, creator marketing, brand partnerships, experiential marketing and creative storytelling. We believe the most effective marketing doesn’t simply reach audiences, it becomes part of the conversations and culture that matter to them.

We are entrepreneurial by nature, collaborative by design and passionate about creating work that breaks through. We move quickly, think creatively, challenge conventions and take pride in delivering exceptional results for our clients.

We take our work seriously, but not ourselves. We value curiosity, initiative, accountability and people who bring both big ideas and the determination to make them happen.

The Opportunity

The Door is looking for a Vice President, Social Media - Content & Strategy to lead and help grow our expanding social media practice.

This is an opportunity for an experienced, entrepreneurial social media leader to shape the future of an important agency capability, overseeing strategy, creative development, content production, client relationships, team leadership and new business growth.

We are looking for someone who has built their career in social media marketing and understands how brands win in today’s rapidly evolving social landscape.

The ideal candidate is social-native first. While experience with influencer and creator marketing is valuable, this role requires deep expertise in organic and paid social strategy, platform behavior, content development and production, audience engagement and social-first creative execution.

You should be equally comfortable developing a sophisticated social strategy, identifying a cultural opportunity, directing a content shoot, presenting to a CMO or helping win a new client.

This person will lead a multidisciplinary team of approximately 4 to 6 social media professionals spanning strategy, content creation, editing and community management. They will also work closely with our PR, influencer, experiential and integrated marketing teams to create compelling, culturally relevant campaigns.

Our clients span a diverse mix of industries including consumer products, fashion, beauty, sports, entertainment, celebrities and talent, lifestyle, food and beverage, spirits, hospitality, real estate and social impact. We are looking for a leader who can bring fresh thinking and social-first creativity to a broad range of brands, businesses and personalities.

Most importantly, we are looking for someone who wants to build something and is excited about developing talent, expanding client relationships and winning new business.

What You’ll Do

• Lead the development and execution of innovative social media strategies across a diverse portfolio of consumer brands, businesses and personalities spanning fashion, beauty, sports, entertainment, lifestyle, hospitality, food and beverage, spirits, real estate and social impact.
• Translate brand objectives, audience insights, cultural trends and platform intelligence into distinctive social strategies and creative campaigns.
• Develop social-first ideas and content that generate conversation, build communities and drive measurable business results.
• Bring deep expertise across Instagram, TikTok, YouTube, Pinterest, LinkedIn and emerging social platforms.
• Understand how brands can authentically participate in culture rather than simply react to trends.
• Guide the development of social playbooks, brand voices, content pillars, editorial strategies and platform-specific creative approaches.
• Adapt strategic thinking and creative approaches to different industries, audiences and brand identities, from established consumer brands and emerging businesses to high-profile personalities and cultural organizations.
• Leverage social listening, audience research, analytics and emerging technologies, including AI, to inform strategy and unlock creative opportunities.
• Consistently bring fresh, proactive and culturally relevant ideas to clients and internal teams.
• Understand the role of influencer, creator, paid social and earned media within a broader social and digital marketing ecosystem.

Content Production & Creative Execution

• Oversee the end-to-end social content production process, from ideation and planning through capture, editing, approvals, publishing and optimization.
• Lead a team responsible for producing compelling, high-quality and platform-native social content across multiple client accounts.
• Provide creative direction for short-form video, photography, graphics, copywriting and other social content formats.
• Oversee on-location content production across a wide range of environments including fashion and beauty shoots, sporting events, entertainment productions, celebrity appearances, brand activations, product launches, restaurants, hotels, real estate properties and community initiatives.
• Work closely with content creators, videographers, photographers, designers and editors to ensure creative excellence.
• Establish efficient production workflows that balance quality, speed, creativity and profitability.
• Ensure content is optimized for the specific platforms and audiences it is designed to reach.
• Maintain strong creative standards while encouraging experimentation, innovation and rapid execution.
• Oversee community management, publishing, channel maintenance and ongoing content optimization.

Client Leadership & Integrated Marketing

• Serve as a trusted senior advisor to clients on social media strategy, digital culture, creative development and emerging marketing opportunities.
• Lead client relationships, strategic presentations, planning sessions and performance discussions.
• Provide confident, informed counsel that connects social media activity to broader brand and business objectives.
• Collaborate with The Door’s PR, influencer, experiential and brand partnership teams to develop integrated marketing programs.
• Identify opportunities to transform earned media, events, partnerships, celebrity and talent collaborations and cultural moments into compelling social content.
• Manage multiple client relationships across diverse industries while maintaining exceptional standards of service, strategic thinking and creative execution.
• Build lasting client relationships that lead to expanded scopes, stronger partnerships and long-term growth.

New Business Development & Practice Growth

• Play a leadership role in expanding The Door’s social media marketing business.
• Actively identify, pursue and help secure new social media clients and revenue opportunities.
• Lead social strategy, creative concepts and presentations for new business pitches and proposals.
• Partner with agency leadership to develop a strong pipeline of prospective clients across consumer brands, fashion, beauty, sports, entertainment, lifestyle, hospitality and other relevant industries.
• Identify opportunities to expand social media services within The Door’s existing earned and integrated marketing client relationships.
• Help develop new social media capabilities, service offerings and revenue streams.
• Build relationships with marketing executives, prospective clients and strategic partners.
• Contribute to revenue growth, account profitability and the long-term commercial success of the social media practice.
• Collaborate on proposals, scopes of work, pricing, staffing plans and budgets to ensure sustainable and profitable growth.

Team Leadership & Operations

• Lead, mentor and inspire a team of approximately 4 to 6 social media professionals across strategy, content production, editing and community management.
• Establish a collaborative, creative, accountable and high-performing team culture.
• Oversee team structure, staffing, resource allocation, workloads and professional development.
• Set clear expectations for creative quality, strategic thinking, client service and operational excellence.
• Develop efficient processes for content planning, production, approvals, publishing and reporting.
• Manage account staffing, budgets, scopes of work and production resources to support profitable client delivery.
• Provide hands-on leadership, coaching and constructive feedback to help team members grow.
• Foster collaboration across The Door’s broader agency teams.
• Help shape the long-term structure, capabilities and growth of the social media department.
• Establish clear objectives, KPIs and measurement frameworks for client social media programs.
• Use social listening, audience insights, platform analytics and performance data to inform strategy and creative development.
• Oversee reporting and translate data into meaningful insights and actionable recommendations.
• Demonstrate how social media contributes to brand awareness, engagement, audience growth and broader business objectives.
• Stay ahead of platform changes, emerging technologies, AI tools and evolving consumer behaviors.
• Identify opportunities to improve creative performance, production efficiency and client outcomes.

What You’ll Bring

• 10+ years of relevant experience in social media marketing, digital strategy, social-first creative or related disciplines, ideally within an agency environment.
• A career fundamentally rooted in social media marketing, with deep expertise in organic social strategy, content development and platform management.
• Experience at a dedicated social media marketing agency, social-first creative agency or integrated marketing agency with a significant social practice strongly preferred.
• Proven experience leading social media strategy and execution for consumer-facing brands, personalities or organizations.
• Experience working across multiple industries, with exposure to consumer products, fashion, beauty, sports, entertainment, celebrities and talent, lifestyle, hospitality, food and beverage, spirits, real estate or social impact considered a plus.
• Ability to develop distinctive social strategies and creative campaigns for a diverse range of brands, audiences and business objectives.
• Experience managing and mentoring multidisciplinary teams, including strategists, content creators, editors and community managers.
• Strong understanding of the complete social content production process, including creative development, on-site capture, video editing, post-production and publishing.
• Demonstrated ability to manage multiple clients, complex scopes of work and fast-moving production environments.
• Deep knowledge of social platforms, algorithms, audience behavior, cultural trends and the content formats that drive engagement.
• Experience leading new business pitches, growing client relationships and contributing to agency revenue growth.
• Strong strategic instincts and the ability to translate business challenges into compelling social ideas.
• Excellent writing, presentation, communication and client-counsel skills.
• Experience collaborating across PR, influencer marketing, experiential and integrated creative disciplines.
• Working knowledge of influencer and creator marketing, with primary expertise rooted in social media strategy and execution.
• Understanding of paid social, social listening, analytics and measurement tools.
• Familiarity with project management and production workflow platforms.
• Strong understanding of agency operations, staffing, budgets, scopes of work and account profitability.
• Ability to lead both strategically and operationally, with a willingness to roll up your sleeves when needed.
• Based in the New York metropolitan area and available to work in the office three days per week.

The Door | idea house is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to creating an inclusive, collaborative and supportive workplace.