Social Media Manager/Director

StaffedUp; City of Albany (NY); Ibrido; USD 55.000 - 85.000; Tempo pieno

Descrizione del lavoro

StaffedUp is seeking a Social Media Manager/Director in Albany, NY to lead the brand’s social strategy and online voice. You will drive content creation, posting and engagement across platforms, shaping the brand’s online identity and growth.

You’ll collaborate with marketing, creative, and leadership to align campaigns, track performance, and stay ahead of platform trends, with hybrid/remote work options where applicable.

Competenze

• Proven experience in social media management or digital content creation.
• Strong writing and storytelling with visuals.
• Experience with analytics and reporting tools.

Mansioni

• Develop and manage a comprehensive social media strategy aligned with brand objectives.
• Create, curate, and schedule engaging content across platforms.
• Monitor channels, engage followers and respond in a timely, on-brand manner.
• Analyze social media performance, generate reports, and adjust strategies for reach and engagement.
• Collaborate with marketing, creative, leadership to align content with campaigns.
• Stay up to date on social trends and platform updates to keep the brand relevant.
• Manage paid social campaigns and optimize for performance.
• Oversee content calendars, influencer collaborations, and brand consistency across all touchpoints.

Conoscenze

Social media management

Content creation

Analytics & reporting

Strategic thinking

Leadership

Strumenti

Meta Business Suite

Later

Hootsuite

Canva

Descrizione del lavoro

Are you a creative storyteller with a passion for building brands online? Do you know how to turn followers into fans and content into conversations? We’re looking for a Social Media Manager/Director to take our digital presence to the next level by leading strategy, content creation, and community engagement across all platforms.

Position Overview:

As the Social Media Manager/Director, you’ll develop and execute the social strategy to grow brand awareness, drive engagement, and support marketing goals. From big-picture planning to daily posting, you’ll be the voice of the brand and a key player in shaping our online identity.

Key Responsibilities:

• Develop and manage a comprehensive social media strategy aligned with brand and business objectives
• Create, curate, and schedule engaging content across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Monitor social channels, engage with followers, and respond to comments and messages in a timely, on-brand manner
• Analyze social media performance, generate reports, and adjust strategies to maximize reach and engagement
• Collaborate with internal teams (marketing, creative, leadership) to align content with campaigns and promotions
• Stay up to date on social trends, tools, and platform updates to keep the brand relevant and competitive
• Manage paid social campaigns and optimize for performance
• Oversee content calendars, influencer collaborations, and brand consistency across all touchpoints

What We’re Looking For:

• Proven experience in social media management, marketing, or digital content creation
• Strong understanding of all major social media platforms and their best practices
• Excellent writing, editing, and storytelling skills with a keen eye for visuals
• Proficiency in social media tools (e.g., Meta Business Suite, Later, Hootsuite, Canva, etc.)
• Experience with analytics platforms and reporting
• Strategic thinker with a creative edge and attention to detail
• Ability to manage multiple projects and deadlines
• Leadership or agency experience (for Director-level roles) is a plus

Why You’ll Love Working Here:

• Opportunity to shape the voice and growth of a dynamic brand
• Creative freedom in a collaborative environment
• Competitive salary with potential for bonuses
• Flexible scheduling and hybrid/remote work options (if applicable)
• Growth potential within marketing, branding, or creative leadership roles