Director of Content Strategy

LaSalle Network; New York (NY); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

PTO

Summer Fridays

Volunteer Paid Time Off

Fitness Membership eligibility

Job summary

A leading online beauty brand is seeking a Director of Social/Content Strategy to shape their social vision and create engaging content across platforms like Instagram, TikTok, and YouTube. The ideal candidate will have over 7 years of experience in high-growth consumer brands, particularly in beauty, and exceptional copywriting skills. This role includes a competitive salary of $150k plus bonuses and comprehensive benefits, with some onsite work in NYC.

Qualifications

• 7+ years of leading social media or content strategy for consumer brands.
• Experience in the beauty industry preferred.
• Strong creative instincts with a portfolio of social-first work.
• Exceptional copywriting skills with understanding of digital tone and storytelling.

Responsibilities

• Lead the brand's global social media strategy.
• Manage content calendars balancing storytelling with cultural moments.
• Oversee content creation across all platforms.
• Drive community engagement through various interactions.
• Develop platform-native content ideas and new series.

Skills

Social media strategy

Content creation

Community engagement

Copywriting

Analytics tools

Job description

Director of Social/Content Strategy

Online beauty brand in NYC seeks a highly creative leader to shape the brand’s social vision, elevate storytelling, and build a vibrant global community across Instagram, TikTok, YouTube, Pinterest, and emerging platforms. The role, based in New York Headquarters, requires onsite presence 2‑3 days a week and occasional travel for photo shoots.

What You Will Do

• Lead the brand’s global social media strategy, defining platform roles, voice, creative direction, and long‑term roadmap.
• Manage daily, weekly, and monthly content calendars, balancing proactive storytelling with timely cultural moments.
• Oversee content creation across all platforms—lo‑fi, hi‑fi, educational, trend‑driven, and campaign storytelling.
• Drive community engagement through comments, DMs, stitches, duets, UGC amplification, and real‑time conversation building.
• Develop platform‑native content ideas, new series, and evolving storytelling formats.
• Write and approve high‑quality captions, hooks, CTAs, and scripts that reflect the brand’s warm and playful voice.
• Maintain a roster of creators, editors, and production partners; commission and oversee content production.
• Utilize AI tools for ideation, editing, insights, and workflow optimization.
• Track social performance, lead insights readouts, and implement test‑and‑learn initiatives to improve reach and engagement.
• Manage social content budgets and build efficient workflows across cross‑functional teams.
• Serve as the brand’s cultural and platform expert, staying ahead of beauty trends, consumer behavior, and algorithm shifts.

What You Bring

• 7+ years leading social media or content strategy for high‑growth consumer brands (beauty industry experience highly preferred).
• Demonstrated success scaling social channels and driving high organic engagement.
• Deep expertise in Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Strong creative instincts and a refined aesthetic eye, with a portfolio of social‑first work.
• Exceptional copywriting skills with a native understanding of digital tone, hooks, and storytelling.
• Highly attuned to cultural trends, creator ecosystems, and real‑time digital behavior.
• Excellent communication, presentation, and cross‑functional leadership skills.
• Experience managing creators, freelancers, and production partners.
• Comfort working in a fast‑paced, constantly evolving environment.
• Proficiency with analytics, insights tools, and AI‑enabled content workflows.

Compensation: $150k annual salary + bonus eligibility

Benefits: Medical, Dental, Vision, 401k, PTO, Summer Fridays, Volunteer Paid Time Off, Fitness Membership eligibility, and more!

If this sounds like the position for you, please apply with your resume and portfolio today!

Missy Stella
Sr. Marketing Recruiter
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.