Content Operations & Production Assistant

Palette Media; New York (NY); On-site; USD 40,000 - 60,000; Full time

Job summary

Palette Media is seeking a Content Operations & Production Assistant to support social media publishing, content production, and project coordination in NYC. The role involves hands-on filming support, admin tasks, and collaboration with editors and partners.

The ideal candidate thrives in a fast-paced creative environment, enjoys wearing multiple hats, and ensures content runs smoothly across multiple brands. This is a full-time in-person role in New York City.

Qualifications

• Familiar with Instagram, TikTok, Facebook and other short-form video platforms.
• Excellent organization and attention to detail.
• Strong written and verbal communication.
• Able to manage multiple projects and deadlines simultaneously.
• Proactive, dependable, and able to work independently.
• Comfortable working on the streets of NYC and engaging with people.

Responsibilities

• Publish and schedule content across four brands on Instagram, TikTok, Snapchat, Facebook and YouTube.
• Prepare captions, thumbnails, tags, and collaborator invites.
• Maintain content calendars and coordinate with editors and teammates.

Skills

Instagram

TikTok

Facebook

Video content

Tools

Google Workspace

Job description

About Us

This role will work with a fast-growing digital media company focused on creating authentic, entertaining, and heartwarming short-form video content. Their portfolio of channels reaches millions of people across Instagram, TikTok, Facebook, and other social platforms.

About Us

This role will work with a fast-growing digital media company focused on creating authentic, entertaining, and heartwarming short-form video content. Their portfolio of channels reaches millions of people across Instagram, TikTok, Facebook, and other social platforms.

We\'re looking for a highly organized, proactive, and social-media-savvy Content Operations & Production Assistant to support their growing team.

This is a hands-on role that combines social media management, content production, administrative support, and project coordination. The ideal candidate is someone who thrives in a fast-paced creative environment, enjoys wearing multiple hats, and takes pride in keeping things running smoothly.

Responsibilities

• Social Media Publishing & Scheduling
• Manage daily publishing and scheduling across social media accounts, including Instagram, TikTok, Snapchat, Facebook, and YouTube.
• Ensure content is posted accurately and on time across all platforms.
• Prepare and review captions, thumbnails, tags, collaborator invitations, and other publishing details.
• Maintain and update content calendars across four brands.
• Coordinate with editors and team members to ensure content is ready for publication.
• Monitor published posts and troubleshoot any publishing issues.
• Ensure sponsored content is published according to campaign requirements and deadlines.
• Community Management & Engagement
• Manage daily community engagement across four social media brands.
• Proactively comment on relevant posts from creators, brands, and other accounts to increase visibility and engagement.
• Respond to comments on content in each brand\'s established voice.
• Identify trending conversations and opportunities for meaningful engagement.
• Monitor audience feedback and flag notable comments, questions, or concerns.
• Help strengthen relationships with online communities through consistent, thoughtful engagement.
• Content Production & Filming
• Assist with on-the-street filming and interviews throughout New York City.
• Support interviewers and production teams with equipment setup, audio checks, and filming logistics.
• Help identify and approach potential interview subjects when needed.
• Coordinate filming schedules, locations, and production needs.
• Assist with organizing, labeling, and uploading raw footage after shoots.
• Help troubleshoot basic production issues to ensure filming runs smoothly.
• Provide general hands-on support during shoots and special productions.
• Reporting, Analytics & Administrative Support
• Collect, organize, and maintain social media performance data across all accounts.
• Track key metrics including views, engagement, follower growth, and content performance.
• Prepare regular performance reports and summaries for internal use, brand partners, and sponsors.
• Compile statistics and insights for sponsorship proposals, campaign recaps, and business presentations.
• Maintain accurate spreadsheets, trackers, and reporting documents.
• Assist with general administrative tasks and special projects as needed.
• Communication & Project Coordination
• Help coordinate communication between internal team members, freelancers, interviewers, editors, and external partners.
• Serve as a point of contact to ensure projects and deliverables move forward efficiently.
• Follow up on outstanding tasks, deadlines, and requests to ensure nothing falls through the cracks.
• Assist with scheduling shoots, meetings, and other production-related activities.
• Track project progress and proactively flag delays or issues.
• Help ensure all parties have the information, assets, and resources needed to complete their work.
• Support day-to-day coordination across multiple brands and business initiatives.

Qualifications

Required

• Strong familiarity with Instagram, TikTok, Facebook, and short-form video content.
• Excellent organizational skills and strong attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, deadlines, and responsibilities simultaneously.
• Proactive, dependable, and comfortable working independently.
• Comfortable working on the streets of NYC and interacting with people.
• Proficiency with Google Workspace, including Google Sheets, Docs, and Drive.
• Willingness to learn new tools, systems, and workflows.
• Ability to work full-time in person in New York City.

Preferred

• Previous experience in social media management, content production, or a related role.
• Experience managing or publishing content across multiple social media accounts.
• Familiarity with social media analytics and reporting.
• Basic knowledge of video production equipment and filming techniques.
• Experience coordinating projects or working with creative teams.
• Familiarity with content scheduling and project management tools.

What We\'re Looking For

We\'re looking for someone who is:

• Proactive: Anticipates needs, takes initiative, and don\'t wait to be told what to do.
• Organized: Keeps track of multiple moving pieces and ensures nothing falls through the cracks.
• Detail-Oriented: Understands that small details matter, especially when managing content across multiple accounts.
• Resourceful: Can solve problems independently and figure things out when challenges arise.
• Adaptable: Comfortable switching between creative, administrative, and operational responsibilities.
• Collaborative: Communicates clearly and works well with different personalities and teams.
• Social-Media-Savvy: Genuinely understands internet culture, social platforms, and what makes content engaging.

What Success Looks Like

• Content is consistently published accurately and on schedule across all accounts.
• Social media communities receive consistent, thoughtful engagement.
• Filming days are organized, efficient, and well-supported.
• Performance statistics and reports are accurate, organized, and readily available.
• Communication between team members and external partners runs smoothly.
• Projects stay on track, deadlines are met, and outstanding tasks are proactively followed up on.
• Leadership can spend less time managing day-to-day logistics and more time focusing on creative direction and growing the business.

Why Join Us?

• Work directly with a fast-growing digital media company reaching millions of people worldwide.
• Gain hands-on experience across content production, social media operations, and brand partnerships.
• Be part of a small, creative, entrepreneurial team.
• Work on content that reaches and connects with people around the world.
• Opportunity to take on more responsibility and grow with the company.