Social Media Manager — Live Entertainment & Fan Engagement

Oak View Group; Baltimore (MD); Presencial; USD 65.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health, Dental, and Vision Insurance

401(k) Savings Plan

401(k) matching

Paid Time Off

Descripción de la vacante

The Paramount Baltimore, part of Oak View Group, seeks a Social Media Manager to develop and execute a robust strategy for brand awareness and event attendance. You will manage content across platforms, collaborate with partners, and deliver compelling digital experiences for fans and guests.

Salary ranges $65,000–$70,000 annually. Regular responsibilities include content creation, performance tracking, and real-time event coverage within a dynamic venue environment in Baltimore, MD.

Formación

• Bachelor's degree required in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field.
• 3–5 years of social media management experience.
• Experience in sports, entertainment, live events, hospitality, arenas, stadiums, or related industries preferred.
• Proven success creating social media campaigns that drive engagement and attendance.
• Experience with social media management and analytics platforms.
• Strong understanding of all major social media platforms and best practices.
• Exceptional writing, editing, and content creation skills.
• Proficiency in social media scheduling and analytics tools.
• Experience with photography, videography, video editing, and graphic design principles.
• Knowledge of digital marketing and audience development strategies.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong organizational, communication, and interpersonal skills.
• Creative mindset with the ability to identify engaging content opportunities.
• Knowledge of trends within sports, entertainment, and live events industries.
• Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.

Responsabilidades

• Develop and execute comprehensive social media strategies that support the venue's business objectives, events, and brand initiatives.
• Manage the venue's presence across social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a content calendar aligned with event schedules, marketing campaigns, sponsorship obligations, and community initiatives.
• Ensure all social media content reflects the venue's brand standards and messaging.
• Develop engaging content, including graphics, videos, photography, reels, stories, live streams, and written copy.
• Capture and publish real-time event coverage before, during, and after events.
• Collaborate with artists, promoters, sponsors, and venue departments to develop unique content opportunities.
• Coordinate content production with graphic designers, photographers, and videographers.
• Manage user-generated content programs and fan engagement campaigns.
• Monitor and respond to comments, messages, reviews, and social media inquiries in a timely and professional manner.
• Foster positive online relationships with guests, fans, sponsors, community partners, and stakeholders.
• Develop interactive campaigns, contests, polls, giveaways, and promotions to increase fan engagement.
• Monitor online conversations and identify opportunities to engage with trending topics and audience interests.
• Support marketing campaigns designed to drive ticket sales and event awareness.
• Create event-specific social media plans for concerts, family shows, conventions, and special events.
• Coordinate social media promotion schedules with promoters, performers, ticketing partners, and sponsors.
• Assist with promotional launches, announcements, pre-sales, and event-related communications.
• Track, analyze, and report social media performance metrics, including engagement, reach, impressions, audience growth, and conversions.
• Develop recommendations to improve content effectiveness and audience engagement.
• Utilize analytics tools to assess campaign performance and identify trends.
• Prepare monthly, quarterly, and annual performance reports for executive leadership.
• Ensure sponsorship commitments are fulfilled through social media campaigns, branded content, and digital activations.
• Support partnership marketing efforts by creating and executing sponsor-related content.
• Maintain brand consistency across all social media channels.
• Assist in protecting and enhancing the arena's reputation through proactive communication strategies.
• Other duties and projects assigned.

Conocimientos

Social media strategy

Content creation

Campaign analytics

Community management

Brand voice

Scheduling software

Video editing

Photography

Graphic design

Deadline-driven

Educación

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field

Herramientas

Social media management platforms

Descripción del empleo

The Paramount Baltimore, part of Oak View Group, seeks a Social Media Manager to develop and execute a robust strategy for brand awareness and event attendance. You will manage content across platforms, collaborate with partners, and deliver compelling digital experiences for fans and guests.

Salary ranges $65,000–$70,000 annually. Regular responsibilities include content creation, performance tracking, and real-time event coverage within a dynamic venue environment in Baltimore, MD.