Creative Marketing Lead for Live Entertainment

Oak View Group; Baltimore (MD); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

401(k) Savings Plan

401(k) matching

Paid Time Off (vacation days, sick, 11

Job summary

Oak View Group's Paramount Baltimore seeks a Creative Marketing Manager to lead the development and execution of the venue's visual brand, creative strategy, and content production across digital, print, video, and environmental platforms. You will collaborate with marketing, sponsorship, ticketing, and events teams to craft campaigns that drive attendance and fan engagement.

The role oversees a team of designers and freelancers, manages budgets and schedules, and ensures brand consistency while

Qualifications

• Bachelor's degree in Graphic Design, Marketing, Communications, Visual Arts, Digital Media, Advertising, or a related field is required.
• 3-5 years of professional creative, design, or brand management experience.
• Minimum of 2 years in a leadership role is preferred.
• Experience in sports, entertainment, live events, arenas, hospitality, or related industries preferred.
• Demonstrated experience leading multi-channel marketing and branding campaigns.
• Strong knowledge of graphic design, branding, advertising, and visual communications.
• Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and related applications).
• Experience with video production, photography, motion graphics, and digital content creation.
• Strong project management and organizational skills.
• Ability to lead creative brainstorming sessions and transform concepts into effective campaigns.
• Must be able to work a flexible schedule inclusive of weekends, nights, and holidays required.

Responsibilities

• Develop and execute creative strategies that support the venue's marketing, revenue, and branding objectives.
• Maintain and enforce brand standards to ensure consistent visual identity across all communications and assets.
• Manage creative marketing for concerts, family shows, conventions, community events, and special promotions.
• Collaborate with promoters, artists, and partners to develop event-specific creative campaigns.
• Identify new creative opportunities and emerging design trends to keep the venue's brand fresh and relevant.
• Oversee the design and production of advertising materials, promotional assets, and event collateral.
• Manage creation of digital graphics, social media content, motion graphics, animations, videos, print advertisements, signage, and presentations.
• Review and approve creative materials to ensure quality, accuracy, and brand consistency.
• Manage the creative workflow from concept development through final production and distribution.
• Coordinate production schedules to meet project deadlines and campaign launch dates.
• Development engaging digital content for websites, social media platforms, email marketing campaigns, and digital advertising.
• Oversee photography, videography, and post-production editing efforts.
• Develop video content, promotional trailers, event recaps, and sponsor activation materials.
• Support live-event content production and creative storytelling opportunities.
• Partner with the marketing team to create promotional campaigns that drive attendance and ticket sales.
• Design and produce event marketing materials, including posters, digital ads, LED content, email graphics, and venue signage.
• Assist with creative concepts for premium seating, group sales, and hospitality marketing initiatives.
• Support event launches, ticket on-sale, pre-sale, and promotional announcements.
• Develop creative assets that fulfill sponsorship agreements and enhance partner visibility.
• Create branded content and promotional materials that support sponsor marketing objectives.
• Collaborate with sponsorship sales teams to develop presentations, mockups, and activation concepts.
• Ensure sponsor creative materials meet contractual obligations and brand standards.
• Manage and mentor graphic designers, multimedia specialists, photographers, videographers, and creative contractors.
• Assign projects, prioritize workloads, and ensure timely completion of deliverables.
• Foster a collaborative, innovative, and results-oriented creative culture.
• Conduct performance evaluations and support employee development opportunities.
• Manage relationships with creative agencies, freelancers, printers, photographers, and production vendors.
• Develop and manage departmental budgets related to creative production and design services.
• Evaluate vendor proposals and oversee creative production expenditures.
• Track project timelines, milestones, and deliverables to ensure efficient workflow management.
• Monitor project performance and identify opportunities for process improvements.
• Other duties and projects assigned.

Skills

Brand management

Creative marketing

Leadership

Project management

Multi-channel marketing

Communication

Attention to detail

Education

Bachelor's degree in Graphic Design, Marketing, Communications, Visual Arts, Digital Media, Advertising, or related field

Tools

Adobe Creative Cloud

Video production

Photography

Motion graphics

Job description

Oak View Group's Paramount Baltimore seeks a Creative Marketing Manager to lead the development and execution of the venue's visual brand, creative strategy, and content production across digital, print, video, and environmental platforms. You will collaborate with marketing, sponsorship, ticketing, and events teams to craft campaigns that drive attendance and fan engagement.

The role oversees a team of designers and freelancers, manages budgets and schedules, and ensures brand consistency while