Social Media Manager | Full-Time | The Paramount Baltimore

Oak View Group; Baltimore (MD); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

401(k) Savings Plan

401(k) matching

Paid Time Off

Job summary

The Paramount Baltimore, part of Oak View Group, seeks a Social Media Manager to develop and execute a robust strategy for brand awareness and event attendance. You will manage content across platforms, collaborate with partners, and deliver compelling digital experiences for fans and guests.

Salary ranges $65,000–$70,000 annually. Regular responsibilities include content creation, performance tracking, and real-time event coverage within a dynamic venue environment in Baltimore, MD.

Qualifications

• Bachelor's degree required in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field.
• 3–5 years of social media management experience.
• Experience in sports, entertainment, live events, hospitality, arenas, stadiums, or related industries preferred.
• Proven success creating social media campaigns that drive engagement and attendance.
• Experience with social media management and analytics platforms.
• Strong understanding of all major social media platforms and best practices.
• Exceptional writing, editing, and content creation skills.
• Proficiency in social media scheduling and analytics tools.
• Experience with photography, videography, video editing, and graphic design principles.
• Knowledge of digital marketing and audience development strategies.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong organizational, communication, and interpersonal skills.
• Creative mindset with the ability to identify engaging content opportunities.
• Knowledge of trends within sports, entertainment, and live events industries.
• Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.

Responsibilities

• Develop and execute comprehensive social media strategies that support the venue's business objectives, events, and brand initiatives.
• Manage the venue's presence across social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a content calendar aligned with event schedules, marketing campaigns, sponsorship obligations, and community initiatives.
• Ensure all social media content reflects the venue's brand standards and messaging.
• Develop engaging content, including graphics, videos, photography, reels, stories, live streams, and written copy.
• Capture and publish real-time event coverage before, during, and after events.
• Collaborate with artists, promoters, sponsors, and venue departments to develop unique content opportunities.
• Coordinate content production with graphic designers, photographers, and videographers.
• Manage user-generated content programs and fan engagement campaigns.
• Monitor and respond to comments, messages, reviews, and social media inquiries in a timely and professional manner.
• Foster positive online relationships with guests, fans, sponsors, community partners, and stakeholders.
• Develop interactive campaigns, contests, polls, giveaways, and promotions to increase fan engagement.
• Monitor online conversations and identify opportunities to engage with trending topics and audience interests.
• Support marketing campaigns designed to drive ticket sales and event awareness.
• Create event-specific social media plans for concerts, family shows, conventions, and special events.
• Coordinate social media promotion schedules with promoters, performers, ticketing partners, and sponsors.
• Assist with promotional launches, announcements, pre-sales, and event-related communications.
• Track, analyze, and report social media performance metrics, including engagement, reach, impressions, audience growth, and conversions.
• Develop recommendations to improve content effectiveness and audience engagement.
• Utilize analytics tools to assess campaign performance and identify trends.
• Prepare monthly, quarterly, and annual performance reports for executive leadership.
• Ensure sponsorship commitments are fulfilled through social media campaigns, branded content, and digital activations.
• Support partnership marketing efforts by creating and executing sponsor-related content.
• Maintain brand consistency across all social media channels.
• Assist in protecting and enhancing the arena's reputation through proactive communication strategies.
• Other duties and projects assigned.

Skills

Social media strategy

Content creation

Campaign analytics

Community management

Brand voice

Scheduling software

Video editing

Photography

Graphic design

Deadline-driven

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field

Tools

Social media management platforms

Job description

Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

Position Summary

The Social Media Manager is responsible for developing, implementing, and managing The Paramount Baltimore's social media strategy to enhance brand awareness, drive event attendance, increase audience engagement, and support revenue-generating initiatives. This position oversees the creation of engaging content across all social media platforms, manages online communities, monitors social media performance, and collaborates with internal departments, promoters, sponsors, and external partners to deliver compelling digital experiences for fans and guests.

This role pays an annual salary of $65,000 - $70,000.

Benefits for Full-Time Roles

Health, Dental, and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until December 31, 2026.

About The Venue

The Paramount Baltimore is a new world-class music venue located in the heart of Stadium Area, Baltimore, MD. The venue sits in an iconic location neighboring Raven's M&T Stadium and Orioles' Camden Yards. The Walk @ Warner Street enhances the connection between other local attractions like The Horseshoe Casino and TopGolf. This places The Paramount Baltimore in the center of a new cultural hub for sports and entertainment in the city. With a total capacity of 5,000 and state-of-the-art sound and lights, courtesy of industry leader Maryland Sound Institute, The Paramount Baltimore is primed to bring a wide variety of live experiences to the stage. The project also includes a private member-only club called The Founder's Room. The development caps a nearly decade-long effort by Brian Doyle and Robert Goldstein.

Responsibilities

• Develop and execute comprehensive social media strategies that support the venue's business objectives, events, and brand initiatives.
• Manage the venue's presence across social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a content calendar aligned with event schedules, marketing campaigns, sponsorship obligations, and community initiatives.
• Ensure all social media content reflects the venue's brand standards and messaging.
• Develop engaging content, including graphics, videos, photography, reels, stories, live streams, and written copy.
• Capture and publish real-time event coverage before, during, and after events.
• Collaborate with artists, promoters, sponsors, and venue departments to develop unique content opportunities.
• Coordinate content production with graphic designers, photographers, and videographers.
• Manage user-generated content programs and fan engagement campaigns.
• Monitor and respond to comments, messages, reviews, and social media inquiries in a timely and professional manner.
• Foster positive online relationships with guests, fans, sponsors, community partners, and stakeholders.
• Develop interactive campaigns, contests, polls, giveaways, and promotions to increase fan engagement.
• Monitor online conversations and identify opportunities to engage with trending topics and audience interests.
• Support marketing campaigns designed to drive ticket sales and event awareness.
• Create event-specific social media plans for concerts, family shows, conventions, and special events.
• Coordinate social media promotion schedules with promoters, performers, ticketing partners, and sponsors.
• Assist with promotional launches, announcements, pre-sales, and event-related communications.
• Track, analyze, and report social media performance metrics, including engagement, reach, impressions, audience growth, and conversions.
• Develop recommendations to improve content effectiveness and audience engagement.
• Utilize analytics tools to assess campaign performance and identify trends.
• Prepare monthly, quarterly, and annual performance reports for executive leadership.
• Ensure sponsorship commitments are fulfilled through social media campaigns, branded content, and digital activations.
• Support partnership marketing efforts by creating and executing sponsor-related content.
• Maintain brand consistency across all social media channels.
• Assist in protecting and enhancing the arena's reputation through proactive communication strategies.
• Other duties and projects assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field is required.
• 3-5 years of social media management experience.
• Experience in sports, entertainment, live events, hospitality, arenas, stadiums, or related industries is preferred.
• Proven success creating social media campaigns that drive engagement and attendance.
• Experience with social media management and analytics platforms.
• Strong understanding of all major social media platforms and best practices.
• Exceptional writing, editing, and content creation skills.
• Proficiency in social media scheduling and analytics tools.
• Experience with photography, videography, video editing, and graphic design principles.
• Knowledge of digital marketing and audience development strategies.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Strong organizational, communication, and interpersonal skills.
• Creative mindset with the ability to identify engaging content opportunities.
• Knowledge of trends within sports, entertainment, and live events industries.
• Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.