Social Media Manager - Full time

Four Seasons; Hawaii; On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Life Insurance

401(k)

Paid time off

Job summary

Four Seasons Maui is seeking a Social Media Manager to lead the social media strategy, content planning, and collaborations with creators and influencers. You will work closely with the Public Relations and Marketing teams to drive luxury brand storytelling and engage our guest audience at the resort level.

The role requires a minimum of two years in social media marketing or content development, with a preference for luxury hospitality experience.

Qualifications

• Minimum two years in social media marketing or content development.
• Luxury hospitality experience preferred.
• Excellent written and verbal English communication.
• Ability to plan and manage content calendars.
• Strong visual, creative instincts for luxury brand storytelling.

Responsibilities

• Lead social media strategy and ensure alignment with integrated marketing goals.
• Develop and manage monthly content calendars reflecting brand and priorities.
• Oversee content planning and production with photographers, videographers, creators, and influencers.

Skills

Social media marketing

Content development

English communication

Creative storytelling

Project management

Tools

MS Office

Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Experience elevated luxury at Maui's most glamorous oceanfront resort. Celebrate the wonders of Maui in our open-air beachfront Resort - and allow our team to pamper you in the spirit of Aloha. Inhale the fragrance of plumeria as you dip into our adults-only infinity pool. Or set out to explore the island; we'll customize each step of your journey, then welcome you back to unwind in the most spacious accommodations on the island.

Social Media Manager

The position supports the Resort's Director of Public Relations and Marketing and plays a critical role in developing and executing always-on social media content strategy, including integration of professional as well as creator-led and influencer content. The role works closely with the commercial team to feed into the owned, earned, and paid integrated marketing strategy. This role is part of the Commercial Division, reporting to the Director of Public Relations. Candidates must have valid authorization to work in the United States at the time of application.

What You Will Do

• Lead social media strategy development and execution with the primary goal of supporting integrated marketing efforts
• Develop and manage monthly content calendars that reflect Four Seasons brand expression and business priorities
• Lead content planning and production, managing photographers, videographers, content creators and influencers

What You Will Bring

• Minimum two years of experience in social media marketing, content development, or related field required. Luxury hospitality experience preferred.
• Excellent written and verbal communication skills in English.
• Exceptional visual and creative instincts, with a strong understanding of luxury brand expression and social-first storytelling.
• Ability to think strategically and understand key business issues while managing day-to-day execution of social media and marketing plans.
• Strong organizational, analytical, and time management skills, with the ability to establish priorities, manage multiple projects, and consistently follow through.
• Demonstrated experience developing and executing organic social content strategies, including creator and influencer-led content initiatives.
• Appreciation for local culture and community, with the ability to identify authentic content opportunities that reflect both destination and brand.
• Understanding of PR and digital marketing.
• Experience capturing and editing content, including photography and short-term video preferred.
• Naturally positive and optimistic, with an energetic "can-do" approach and the ability to maintain enthusiasm and professionalism in a fast-paced environment.
• Highly collaborative team player who values collective success over individual recognition and willingly supports colleagues and cross-functional initiatives, regardless of scope or visibility.
• Ability to manage multiple priorities under tight deadlines while maintaining attention to detail and focus on "big picture" business objectives.
• Ability to work independently and as a team member.
• Solid judgment and appreciation for reputational risks.
• Strong computer skills, including MS Office.
• Adept at learning new applications and systems.
• Understanding of current and emerging social media channels, including Instagram, TikTok, Facebook, X, and YouTube, LinkedIn, Snapchat, and future channels as they emerge.
• Maintains professional behavior and decorum in alignment with corporate and property culture and goals.
• Understands how social media contributes to broader commercial objectives, including brand awareness, engagement, demand generation, consideration, and revenue performance.

What To Expect

• Full time schedule based on operational needs, including evenings, weekends, and public holidays

What We Offer You

• Salary Range: $95,000 - $110,000
• Comprehensive benefits package (Including Medical, Dental, Life Insurance, 401(k), Roth, etc)
• Paid time off including Vacation, Sick time, Live Well Day, Community Care Day
• Excellent