Director of Public Relations and Marketing

Four Seasons; Boca Raton (FL); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive Compensation

Training & Development

Employee Discount for stays

Property Food & Beverage Discount

Job summary

Four Seasons is seeking a Director of Public Relations and Marketing to lead strategic, data-driven communications and marketing efforts for the property. You will manage media relations, brand storytelling, and cross-channel campaigns to drive direct bookings and elevate the luxury guest experience.

Reporting to the Commercial Director, you will collaborate with regional and global teams, oversee budgets, and ensure consistency with brand guidelines while delivering measurable results in a

Qualifications

• Extensive leadership experience in PR and marketing within luxury hospitality or luxury goods/services.
• Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable ROI.
• Skilled in managing agency relationships, defining scopes, KPIs, and governance.
• Experience overseeing paid media and SEO strategies, interpreting dashboards, and partnering with agencies to optimize initiatives.
• Bachelor’s degree in Communications, Public Relations, Marketing, or related field; or equivalent experience.
• 8–10 years of leadership experience in PR and marketing, luxury hospitality or related industry preferred.

Responsibilities

• Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals.
• Oversee the integrated marketing calendar, global brand initiatives, and on-property activations; align paid, owned, and earned channels.
• Analyze seasonal trends, key moments, and target audiences to inform planning.
• Guide positioning with market intelligence and data-driven decision making; adjust strategies as conditions evolve.
• Oversee budget planning and tracking for Advertising & Promotion; optimize ROI across channels.
• Deliver performance reporting; apply insights to refine strategies and future initiatives.

Skills

Leadership experience

Integrated content strategy

Agency management

Paid media & SEO

Industry experience: luxury

Experience level 8–10 years

Education

Bachelor’s degree in Communications/Public Relations/Marketing

Job description

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

About the location:

When Legends Come To Life

Since opening in 1962, The Ocean Club has welcomed the world’s most discerning guests to our five-mile stretch of natural white sand beach – framed by 35 acres of Versailles inspired lawns and gardens. Discover the legendary chic of The Ocean Club, combining elevated Four Seasons service with laid-back Bahamian style – creating one of the most sought-after resort experiences in the Caribbean. On a stretch of natural white sand beach, our resort offers 107 ultra-luxury accommodations, a Balinese-inspired spa, and dining by Michelin-starred chef Jean-Georges Vongerichten. The Ocean Club has a treasured history serving generations of luxury travelers. Expansive lawns and towering coconut palms provide an enchanting backdrop to the pristine beaches of Paradise Island. The Ocean Club offers a rich roster of activities including water sports such as snorkeling, sailing and wind-surfing along with land-based activities including world-class golf and tennis plus a relaxing spa.

About The Role

The Director of Public Relations and Marketing is a strategic leader within the property team, responsible for shaping and executing integrated communications and marketing strategies that elevate the property’s positioning, strengthen brand equity, and drive measurable commercial impact. Reporting to the Commercial Director, this role leads media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO. This position applies market intelligence, consumer insights, and performance data to optimize channel plans and ensure message consistency and clarity across all touchpoints. Serving as a brand steward and trusted advisor, the role collaborates with property leadership, regional and global teams, and agency partners to deliver best-in-class storytelling and high-impact campaigns that resonate with target affluent audiences. This includes driving strategies that support direct bookings via FourSeasons.com by setting growth goals, optimizing organic search visibility, and ensuring paid media investments deliver measurable ROI through data-driven planning and testing. The ideal candidate combines strategic vision with operational excellence, creativity and leadership, inspiring teams, managing complex projects, and delivering measurable results in a dynamic, fast-paced property environment. Exceptional stakeholder management across internal and external audiences is essential to success.

What You Will Do

• Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.
• Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on-property activations and F&B promotions; ensure alignment across paid, owned, and earned channels.
• Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.
• Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making. Adjust strategies as market conditions evolve.
• Together with the Commercial Director, oversee the planning, allocation, and tracking of Advertising & Promotion (A&P) investments within the property’s P&L, ensuring budgets across paid, owned and earned channels, including content, are optimized to maximize campaign impact, strengthen ROI, and drive growth through FourSeasons.com.
• Establish and monitor a local measurement framework (KPIs); track Property Scorecard metrics; conduct post-campaign analysis to inform future initiatives.
• Deliver comprehensive performance reporting across all channels; apply insights to refine strategies and optimize future initiatives.
• Set and manage annual budgets with disciplined financial accountability.
• Maximize adoption of global brand initiatives and campaigns in local and feeder markets to showcase the property’s distinctive guest experiences.
• Champion brand stewardship at the property level by ensuring consistent execution of brand guidelines with local relevance and adherence to governance.

What You Bring

• Extensive leadership experience in both public relations and marketing disciplines, ideally within luxury hospitality and/or luxury goods/services.
• Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI.
• Skilled in managing agency relationships, including defining scopes, KPIs, and governance.
• Experience in overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives.
• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; or equivalent experience.
• Minimum 8–10 years of experience in public relations and marketing, including leadership responsibilities; luxury hospitality or related industry experience preferred.

What We Offer

• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Employee Discount for stays at any Four Seasons worldwide
• Property Food & Beverage Discount

Four Seasons is an Equal Opportunity, Affirmitive Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal