Social Media Manager — Data-Driven Engagement Lead

MGM Resorts; United States; On-site; USD 64,000 - 85,000; Full time

Benefits offered by this job

Hotel/food & beverage discounts

Free parking

Professional development & networking

Wellness incentive programs

Job summary

MGM Resorts International, Borgata location in Atlantic City, seeks a Social Media Manager to lead strategy and content performance across the resort's digital channels. You will use audience insights to strengthen engagement and bring the Borgata brand to life across entertainment, dining, gaming, and resort experiences.

Your creativity, strategic thinking, and ability to turn data into action will help grow Borgata's social presence and drive meaningful business impact.

Qualifications

• Bachelor's degree in marketing or related field.
• 3+ years of marketing/digital/social media experience.
• Ability to obtain Gaming license.

Responsibilities

• Develop data led creative campaigns aligned to brand KPIs and guidelines.
• Manage relationships with major social media platforms and MGM Resorts brands.
• A/B test content to optimize campaign performance.
• Collaborate with marketing stakeholders on key initiatives and activations.
• Execute social media activities across the organization with cross-functional teams.
• Measure platform insights and translate them into reports.
• Analyze campaign performance and share results with stakeholders.
• Perform other duties as requested.

Education

Bachelor's degree

Tools

Social media management tools

Job description

MGM Resorts International, Borgata location in Atlantic City, seeks a Social Media Manager to lead strategy and content performance across the resort's digital channels. You will use audience insights to strengthen engagement and bring the Borgata brand to life across entertainment, dining, gaming, and resort experiences.

Your creativity, strategic thinking, and ability to turn data into action will help grow Borgata's social presence and drive meaningful business impact.