Social Media Manager - Borgata

MGM Resorts International; Atlantic City (NJ); On-site; USD 60,000 - 82,000; Full time

Benefits offered by this job

Hotel, F&B, retail & entertainment-dis

Free parking

Professional development & networking

Wellness incentive programs

Job summary

Borgata, part of MGM Resorts International, is hiring a Social Media Manager in Atlantic City to lead strategy and content performance across resort digital channels. The role focuses on data-driven campaigns to engage audiences in entertainment, dining, gaming and resort experiences, with cross-functional collaboration and brand-aligned messaging.

Ideal candidates have 3+ years in digital/social marketing, a Bachelor's degree, and the ability to obtain a gaming license.

Qualifications

• 3+ years of marketing with emphasis on digital/social media; planning and executing campaigns required
• Bachelor's degree required
• 18 years of age required

Responsibilities

• Develop data led creative campaigns aligned to brand KPIs and guidelines across key verticals
• Manage and cultivate relationships with major social platforms and leverage them for MGM Resorts
• A/B test content on platforms to optimize campaign performance
• Partner with marketing stakeholders to integrate social media into events and activations
• Coordinate across divisions to execute social media activities
• Measure platform insights and translate data into reports for stakeholders
• Analyze campaign performance across platforms and report results
• Perform other related duties as requested

Skills

Social media

Digital marketing

Campaign management

Education

Bachelor's degree

Job description

Social Media Manager - Borgata page is loaded## Social Media Manager - Borgatalocations: Property - Borgatatime type: Full timeposted on: Posted Todayjob requisition id: 280844Atlantic City, New JerseyThe SHOW comes alive at MGM Resorts International**THE JOB:**As the Social Media Manager at Borgata, you will lead social strategy and content performance across the resort's digital channels. You will use audience insights and campaign data to strengthen engagement, optimize messaging, and bring the Borgata brand to life across entertainment, dining, gaming, and resort experiences. Your creativity, strategic thinking, and ability to turn data into action will help grow Borgata's social presence and drive meaningful business impact.**THE STARTING RATE:** $60000- $82000**THE DAY-TO-DAY:*** Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals* Manage and cultivate relationships with all major social media platforms, overseeing strategies for leveraging them for MGM Resorts* A/B test content on key strategic social media platforms to optimize campaign performance.* Partner with marketing stakeholders to ensure social media is accurately represented in key business initiatives, events and activations* Execute and manage social media activities across the organization as applicable and collaborate with internal cross- functional stakeholders across multiple divisions* Regularly measure and analyze platform insights and data, appropriately translating them into reports* Analyze the overall performance of various campaigns from all social media platforms and provide key stakeholders results* Perform other job-related duties as requested**THE IDEAL CANDIDATE:*** 18 years of age* Bachelor's Degree required* 3+ Years of prior relevant experience in marketing with emphasis on digital/social media; planning and executing social media campaigns required* Able to obtain Gaming license**THE PERKS & BENEFITS:*** Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more* Free parking on and off shift* Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community* Wellness incentive programs to help you stay healthy physically and mentally**VIEW JOB DESCRIPTION:****Pay Range:**The pay range for this role is:$63,500.00 - $84,700.00This range represents a good faith estimate of the salary range that MGM reasonably expects to pay for the position upon hire. The actual salary offer will take into account a wide range of factors, including location.This position is eligible to participate in the Company's incentive plan.Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.Are you ready to **JOIN THE SHOW**At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth.Be part of a unique world filled with anticipation, entertainment and unparalleled experiences - combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture.We know the importance of respecting each other's differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences.We know the importance of respecting each other's differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world.MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at [e-mail] are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us. For more information about MGM Resorts International, including our and commitment to diversity and inclusion, please visit. For California residents, also see our that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.