Senior Digital Growth Marketing Associate

BetMGM LLC; New Jersey; Presencial; USD 80.000 - 107.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical Insurance

401(k) with company match

Pre‑tax spending accounts

Flexible paid time off

Professional development reimbursement

Employee resource groups

Swag & giveaways

Descripción de la vacante

BetMGM, a premier online gaming brand, is seeking a Senior Digital Marketing Associate to oversee digital marketing asset production and execution across BetMGM Sports and Borgata Sports. You will partner with internal teams and our digital agency to drive campaigns and optimize performance.

The role requires 3+ years in digital marketing with a data‑driven mindset, strong analytical skills, and the ability to manage multiple projects in a fast‑paced environment.

Formación

• 3+ years of experience in digital marketing with a focus on growth marketing.
• Bachelor’s Degree
• Demonstrates an excess of attention to detail and meticulous organizational skills
• Background in user acquisition and data‑oriented experience in various analytics tools such as Google Analytics
• Experience executing paid digital campaigns on platforms including, but not limited to Google, Meta, Twitter and Snapchat
• Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape
• A thorough understanding of the Sports, Sports Betting, and iGaming landscapes.
• An ability to remain focused and multi‑task, overseeing several different projects at any given time
• Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
• Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements
• Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders
• Good communication, analytics, project management, writing and organizational skills
• Proactively leverages data‑driven insights to explore areas of opportunity within the marketing ecosystem.

Responsabilidades

• Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
• Contribute to high‑level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display
• Work with BetMGM’s paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met
• Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy
• Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors
• Collaborate with teams across the BetMGM organization, including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy
• Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations
• Utilize strong analytical ability to help evaluate performance of campaigns
• Remain well‑informed on competitor offerings/creative to help guide paid digital strategy

Conocimientos

Growth marketing

Digital marketing

Analytical skills

Project management

Communication

Multitasking

Team collaboration

Data-driven insights

Educación

Bachelor’s Degree

Herramientas

Google Analytics

Google Ads

Meta Ads

Twitter Ads

Snapchat Ads

Descripción del empleo

BetMGM, a premier online gaming brand, is seeking a Senior Digital Marketing Associate to oversee digital marketing asset production and execution across BetMGM Sports and Borgata Sports. You will partner with internal teams and our digital agency to drive campaigns and optimize performance.

The role requires 3+ years in digital marketing with a data‑driven mindset, strong analytical skills, and the ability to manage multiple projects in a fast‑paced environment.