Senior Digital Marketing & Analytics Leader

MGM Resorts; Las Vegas (NV); In loco; USD 140.000 - 190.000; Tempo pieno

Vantaggi offerti da questo lavoro

Wellness programs

Hotel/food discounts

Free parking

Health benefits

Professional development

Volunteer opportunities

Descrizione del lavoro

MGM Resorts International is seeking a Senior Manager of Digital Marketing & Customer Analytics to lead large-scale analytics initiatives across digital channels. You will shape measurement strategies, interpret customer data, and translate insights into enterprise marketing decisions to drive business performance.

You will partner with Marketing, Media, and Digital Product teams, overseeing test-and-learn, MMM, attribution, and data governance efforts to ensure high-quality analytics and

Competenze

• Bachelor's degree required.
• 5+ years of relevant analytics experience.
• Experience writing and executing SQL and Python; familiar with Databricks.
• Experience with data visualization tools such as PowerBI.
• Experience with Adobe Analytics and marketing platforms.
• Strong analytical skills with ability to quantify financial impact.
• Hands-on experience across digital channels (paid media, SEO, social, CRM).
• Expertise in experimental design, incrementality measurement or MMM.

Mansioni

• Define and evolve advanced measurement strategies across the full digital marketing ecosystem.
• Translate analyses into clear insights and recommendations for strategy and investment decisions.
• Lead test-and-learn, A/B testing and geo-based experiments to quantify effects.
• Provide analytics leadership on Marketing Mix Modeling and model interpretation for planning.
• Guide attribution and performance measurement frameworks across channels.

Conoscenze

SQL

Python

Databricks

PowerBI

Adobe Analytics

Marketing platforms

Formazione

Bachelor's degree

Master's degree

Strumenti

Databricks

Descrizione del lavoro

MGM Resorts International is seeking a Senior Manager of Digital Marketing & Customer Analytics to lead large-scale analytics initiatives across digital channels. You will shape measurement strategies, interpret customer data, and translate insights into enterprise marketing decisions to drive business performance.

You will partner with Marketing, Media, and Digital Product teams, overseeing test-and-learn, MMM, attribution, and data governance efforts to ensure high-quality analytics and