Social Media Manager - Borgata

MGM Resorts; United States; On-site; USD 64,000 - 85,000; Full time

Benefits offered by this job

Hotel/food & beverage discounts

Free parking

Professional development & networking

Wellness incentive programs

Job summary

MGM Resorts International, Borgata location in Atlantic City, seeks a Social Media Manager to lead strategy and content performance across the resort's digital channels. You will use audience insights to strengthen engagement and bring the Borgata brand to life across entertainment, dining, gaming, and resort experiences.

Your creativity, strategic thinking, and ability to turn data into action will help grow Borgata's social presence and drive meaningful business impact.

Qualifications

• Bachelor's degree in marketing or related field.
• 3+ years of marketing/digital/social media experience.
• Ability to obtain Gaming license.

Responsibilities

• Develop data led creative campaigns aligned to brand KPIs and guidelines.
• Manage relationships with major social media platforms and MGM Resorts brands.
• A/B test content to optimize campaign performance.
• Collaborate with marketing stakeholders on key initiatives and activations.
• Execute social media activities across the organization with cross-functional teams.
• Measure platform insights and translate them into reports.
• Analyze campaign performance and share results with stakeholders.
• Perform other duties as requested.

Education

Bachelor's degree

Tools

Social media management tools

Job description

Atlantic City, New Jersey

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

As the Social Media Manager at Borgata, you will lead social strategy and content performance across the resort's digital channels. You will use audience insights and campaign data to strengthen engagement, optimize messaging, and bring the Borgata brand to life across entertainment, dining, gaming, and resort experiences. Your creativity, strategic thinking, and ability to turn data into action will help grow Borgata's social presence and drive meaningful business impact.

THE STARTING RATE:

$60000- $82000

THE DAY-TO-DAY:

• Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals


• Manage and cultivate relationships with all major social media platforms, overseeing strategies for leveraging them for MGM Resorts


• A/B test content on key strategic social media platforms to optimize campaign performance.


• Partner with marketing stakeholders to ensure social media is accurately represented in key business initiatives, events and activations


• Execute and manage social media activities across the organization as applicable and collaborate with internal cross‑ functional stakeholders across multiple divisions


• Regularly measure and analyze platform insights and data, appropriately translating them into reports


• Analyze the overall performance of various campaigns from all social media platforms and provide key stakeholders results


• Perform other job‑related duties as requested

THE IDEAL CANDIDATE:

• 18 years of age


• Bachelor's Degree required


• 3+ Years of prior relevant experience in marketing with emphasis on digital/social media; planning and executing social media campaigns required


• Able to obtain Gaming license

THE PERKS & BENEFITS:

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more


• Free parking on and off shift


• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community


• Wellness incentive programs to help you stay healthy physically and mentally

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19461

Pay Range:

The pay range for this role is:

$63,500.00 - $84,700.00

This range represents a good faith estimate of the salary range that MGM reasonably expects to pay for the position upon hire. The actual salary offer will take into account a wide range of factors, including location.

This position is eligible to participate in the Company's incentive plan. Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.