Social Media Manager/Brand Content Manager

IICRC; Pasadena (CA); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Medical insurance 50% premium

Vision insurance

Dental insurance

401(k)

Paid time off

Paid holidays

Flexible work from home

Job summary

Paul Davis Restoration of Pasadena CA is seeking a Social Media & Brand Content Manager to lead our content strategy, calendar, and voice across platforms. You’ll transform technical restoration topics into engaging posts for homeowners, insurers, and property managers, while capturing onsite stories from our crews.

Join a team that values clear storytelling, professional and casual copy, and a cohesive brand presence.

Qualifications

• 2+ years managing social media accounts for a business, preferably in construction or home services.
• Ability to grow followers and engagement with a portfolio or examples.
• Strong photography and basic video editing skills using Canva/CapCut/Adobe Express.

Responsibilities

• Develop and manage a content calendar across Instagram, Facebook, LinkedIn, and TikTok.
• Establish and protect a consistent brand voice and posting cadence.
• Translate restoration topics into trust-building content for homeowners and managers.
• Capture photo/video content on job sites, offices, and with crews.
• Create posts that reflect team personality while upholding brand image.
• Monitor engagement and respond to comments in a timely, on-brand manner.
• Track metrics and adjust strategy to support awareness and leads.
• Coordinate with leadership to align social with marketing and recruiting goals.
• Maintain good judgment on timing and tone given the work context.

Skills

Social media management

Content strategy & calendar

Brand voice & visual style

Photography & video basics

Copywriting (professional & casual)

Analytics & scheduling tools

Tools

Canva

CapCut

Adobe Express

Meta Business Suite

Hootsuite

Sprout Social

Later

Job description

Benefits:

• Free uniforms
• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• Competitive salary
• Dental insurance
• Flexible schedule

Paul Davis Restoration of Pasadena CA helps homeowners and businesses recover after fire, water, mold, and storm damage. Our teams show up on some of the hardest days our clients face, and we treat that responsibility seriously. At the same time, we are a company built by real people who care about our community, our craft, and each other. We are looking for a social media professional who can help us tell that full story: the expertise and trust that make us a leading restoration provider, and the personality that makes us a company people genuinely want to work with.

We are hiring a Social Media & Brand Content Manager to build and manage a cohesive, professional presence across our social channels. This role owns our content strategy, calendar, and voice, blending educational and authority building content with lighter, humanizing content that shows our team, culture, and personality.

What You Will Do:

• Develop and manage a content calendar across platforms such as Instagram, Facebook, LinkedIn, and TikTok, balancing educational, promotional, and behind the scenes content
• Establish and protect a consistent brand voice, visual style, and posting cadence
• Turn technical restoration topics (water mitigation, fire and smoke damage, mold remediation, insurance claims) into content that builds trust with homeowners, adjusters, and property managers
• Capture and produce photo and video content on active job sites, in the office, and with our crews, including before and after transformations and team spotlights
• Create posts that show our team's personality and culture in a way that still reflects well on the business
• Monitor engagement, respond to comments and messages in a timely and on brand manner
• Track performance metrics and adjust strategy to support brand awareness and lead generation goals
• Work with leadership to align social content with sales, marketing, and recruiting priorities
• Use good judgment around timing and tone given the nature of our work

What We Are Looking For:

• 2 or more years managing social media accounts for a business, preferably in construction, home services, insurance, or a related trade
• A track record of growing an account's following and engagement, with examples or a portfolio you can share
• Strong photography and video skills, including basic editing (Canva, CapCut, or Adobe Express)
• Ability to write both professional and casual copy, and to know which one a post calls for
• Comfort with scheduling and analytics tools such as Meta Business Suite, Hootsuite, Sprout Social, or Later
• A sharp eye for visual consistency across a feed
• Self motivated and organized, able to plan content weeks in advance while staying flexible
• Genuine comfort talking with crew members and clients on site to gather stories and footage

Nice to Have:

• Experience in the restoration, remediation, construction, or insurance claims industry
• Familiarity with local SEO, Google Business Profile, and review management
• Experience supporting recruiting or employer branding content
• Basic graphic design skills for flyers or branded templates

What We Offer:

• Competitive wages, based on experience
• Medical insurance, with the employer paying 50% of the premium
• Vision and dental insurance
• Mileage reimbursementPaid time off
• Paid holidays
• 401k

Flexible work from home options available.