Social Media Manager at HaloBraid

Feedinkoo: Remote Jobs; United States; Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Equity in the company

Unlimited PTO

Holidays

Remote / Hybrid

Job summary

HaloBraid is a Cambridge-based tech company creating the world’s first robotic hair-braiding solution. We are seeking a social media manager to lead our organic growth, produce short-form video content, and nurture a vibrant online community with a hands-on, trend-savvy approach.

You’ll own content calendars, shoot and edit videos across major platforms, and collaborate with the marketing team to shape brand storytelling from ideation to posting.

Qualifications

• 2-3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or related role.
• Experience creating or growing a brand on TikTok, Instagram, YouTube, or other platforms.
• Passion for social media and trends; comfortable on camera.

Responsibilities

• Own HaloBraid's day-to-day organic social strategy with content calendars and posting cadence.
• Create, shoot, edit, and publish social content across TikTok, Instagram, Reels, YouTube Shorts.
• Identify trends, memes, and cultural moments to participate authentically.
• Develop recurring content ideas and series to build awareness and community.
• Capture behind-the-scenes content and brand moments for storytelling.
• Manage day-to-day community engagement including comments and DMs.
• Track performance, report KPIs, and adjust strategy to drive growth.
• Support events and creator moments with the broader marketing team.

Skills

Social media management

Content creation

Video editing

Brand marketing

Influencer marketing

Trend analysis

Tools

CapCut

Canva

Figma

Adobe Premiere

Photoshop

Lightroom

Job description

HaloBraid is a technology company using breakthrough engineering to help people perform routines faster. We're building the world's first robotic hair-braiding that works with professional stylists to reduce braiding appointments from hours to minutes and grow their business. Billion hours are spent braiding hair each year. HaloBraid exists to give that time back.

Our product has already gone viral, generating millions of views across social platforms, building a fast-growing community of stylists, braid wearers, beauty lovers, and early believers excited for what's next. This role will help transform our early traction into a dedicated and nurtured community.

We're looking for a social media-obsessed highly creative Social Media Manager (Freelance or Full Time) to help bring HaloBraid to life across social platforms and in the community. This is a hands-on role for someone who loves creating content, following trends, shooting and editing short-form video, writing captions, engaging with audiences, and building digital community from the ground up.

Responsibilities

• Own HaloBraid's day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
• Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
• Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
• Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
• Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
• Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
• Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
• Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.

Qualifications

• 2-3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
• Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch.
• Loves social media, is chronically online and enjoys keeping up with trends.
• Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
• Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share.
• Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
• Comfortable being on camera and helping others feel comfortable on camera too.
• Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
• Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native.
• Independent, organized, proactive, and excited to work in a fast-paced startup environment.

Nice to Haves

• Work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
• Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.

Working Style

• Low ego, adaptable, and collaborative spirit
• Excited to learn in a fast-paced environment
• Passionate and community drive

Benefits of Working with Us Full Time:

• Comprehensive medical, dental, and vision benefits
• 100% medical premium coverage
• Meaningful equity
• 12 company holidays and unlimited PTO
• Company subsidized parking or commute for onsite employees
• Remote / Hybrid Work

HaloBraid is based in Cambridge, MA. We have a preference for candidates who are NYC-based candidates who can work remotely day-to-day and travel to Cambridge regularly for team meetings, content shoots, events, and key brand moments.

Equal Opportunity Employer:

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.