Social Media Manager

HaloBraid; New York (NY); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

100% medical premium coverage

Meaningful equity

12 holidays and unlimited PTO

Parking or commute subsidy for onsite

Job summary

HaloBraid is seeking a Social Media Manager (Freelance or Full Time) to own our organic social presence across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms. This is a hands-on role for someone who loves creating content, shooting and editing video, writing captions, and building a digital community from the ground up.

Based in NYC with occasional travel to Cambridge, MA, you’ll own content calendars, test ideas, track KPIs, engage with audiences, and partner with marketing to

Qualifications

• 2–3 years in social media, content creation, community, influencer, or brand marketing.
• Experience building or growing a brand's social channels from scratch.
• Fluent in TikTok, Instagram, YouTube; strong video instincts.
• Hands-on content creation: concepting, shooting, editing, copywriting.
• Comfortable on camera and helping others be on camera.
• Passion for beauty, hair care, trends, and community.
• Independent, organized, proactive in a fast-paced startup.

Responsibilities

• Own HaloBraid's day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
• Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
• Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
• Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
• Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
• Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
• Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
• Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.

Skills

Social media strategy

Content creation

Community management

Video editing

Influencer marketing

Brand marketing

On-camera presence

Tools

CapCut

Canva

Figma

Adobe Premiere

Photoshop

Lightroom

Job description

About Us

HaloBraid is a technology company using breakthrough engineering to help people perform routines faster. We're building the world's first robotic hair-braiding that works with professional stylists to reduce braiding appointments from hours to minutes and grow their business. Billion hours are spent braiding hair each year. HaloBraid exists to give that time back.

Our product has already gone viral, generating millions of views across social platforms, building a fast-growing community of stylists, braid wearers, beauty lovers, and early believers excited for what's next. This role will help transform our early traction into a dedicated and nurtured community.

We're looking for a social media-obsessed highly creative Social Media Manager (Freelance or Full Time) to help bring HaloBraid to life across social platforms and in the community. This is a hands-on role for someone who loves creating content, following trends, shooting and editing short-form video, writing captions, engaging with audiences, and building digital community from the ground up.

Responsibilities

• Own HaloBraid's day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
• Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
• Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
• Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
• Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
• Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
• Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
• Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.

Qualifications

• 2-3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
• Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch.
• Loves social media, is chronically online and enjoys keeping up with trends.
• Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
• Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share.
• Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
• Comfortable being on camera and helping others feel comfortable on camera too.
• Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
• Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native.
• Independent, organized, proactive, and excited to work in a fast-paced startup environment.

Nice to Haves

• Work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
• Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.

Working Style

• Low ego, adaptable, and collaborative spirit
• Excited to learn in a fast-paced environment
• Passionate and community drive

Benefits of Working with Us Full Time:

• Comprehensive medical, dental, and vision benefits
• 100% medical premium coverage
• Meaningful equity
• 12 company holidays and unlimited PTO
• Company subsidized parking or commute for onsite employees

Remote / Hybrid Work

HaloBraid is based in Cambridge, MA. We have a preference for candidates who are NYC-based candidates who can work remotely day-to-day and travel to Cambridge regularly for team meetings, content shoots, events, and key brand moments.

Don't Meet Every Requirement?

If you're excited about this role but your past experience doesn't align with every single part of the job description, we encourage you to apply anyway.

Equal Opportunity Employer:

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.