Remote Social Media Manager for Beauty Brand

HALO; Cambridge (MA); Hybrid; USD 48,000 - 90,000; Full time

Benefits offered by this job

Equity

Remote-friendly

Job summary

HaloBraid offers meaningful equity, comprehensive benefits, and a flexible remote-friendly arrangement with travel to Cambridge as needed. This freelance position is ideal for someone energetic, entrepreneurial, and deeply connected to social-native culture.

Qualifications

• 2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
• Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch.
• Loves social media, is chronically online and enjoys keeping up with trends.
• Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
• Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share.
• Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
• Comfortable being on camera and helping others feel comfortable on camera too.
• Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
• Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native.
• Independent, organized, proactive, and excited to work in a fast-paced startup environment.

Responsibilities

• Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
• Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
• Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
• Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
• Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
• Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
• Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
• Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.

Skills

Social media

Content creation

Community management

Influencer marketing

Brand marketing

Video editing

On-camera presence

Tools

CapCut

Canva

Figma

Adobe Premiere

Photoshop

Lightroom

Job description

HaloBraid offers meaningful equity, comprehensive benefits, and a flexible remote-friendly arrangement with travel to Cambridge as needed. This freelance position is ideal for someone energetic, entrepreneurial, and deeply connected to social-native culture.