Social Media Manager

Adult Correction; North Carolina; On-site; USD 50,000 - 88,000; Full time

Job summary

The North Carolina Department of Agriculture and Consumer Services is seeking a communications professional to manage digital communications and social media content across platforms. You will oversee content creation, planning, and posting to educate and engage citizens and highlight department initiatives.

Responsibilities include producing graphics and videos, monitoring engagement, supporting public inquiries and events such as the State Fair; a written test is conducted during the interview

Qualifications

• Bachelor's degree in communications, public relations, public affairs, media journalism, English, or related field.
• Two years of experience in communications, public relations, or publicity work.
• Experience managing professional social media accounts and developing strategies to optimize reach.

Responsibilities

• Manage and develop digital communications and social media content for the department.
• Oversee content creation, planning, and posting across multiple social media platforms.
• Create graphics, videos, and other visual content; monitor engagement; assist with events and public inquiries.

Skills

Social media management

Adobe Creative Suite

Canva

AP style writing

Agriculture writing

Education

Bachelor's degree + 2 years communications experience

Tools

Adobe Creative Suite

Canva

Job description

About Us

The N.C. Department of Agriculture and Consumer Services provides services that promote and improve agriculture, agribusiness, and forests; protect consumers and businesses; and conserve farmland and natural resources for the prosperity of all North Carolinians. The Department employs approximately 2,000 employees.

Description of Work

Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above.

Manage and develop digital communications and social media content for the N.C. Department of Agriculture and Consumer Services. Oversee content creation, planning, and posting across multiple social media platforms to increase public awareness, educate and engage citizens, and highlight agriculture and departmental initiatives. Create graphics, videos, and other visual content; monitor audience engagement; and assist with communications, special events, and public inquiries, including the N.C. State Fair and other departmental programs.

A written test will be given to candidates during the interview.

Knowledge Skills and Abilities/Management Preferences

Recruitment Range: $50,088 - $87,654

• Demonstrated experience managing professional social media accounts (i.e. Facebook, Instagram, X, YouTube, Tik-Tok) and developing strategies for optimizing reach, which includes developing comprehensive social media strategies and analyzing and measuring social media engagement.
• Ability to use Adobe Creative Suite and/or Canva to create and edit digital content.
• Strong organizational skills and demonstrated ability to be detail-oriented, manage multiple projects at one time, prioritize tasks effectively and maintain Excel databases.
• Demonstrated ability to write according to correct English usage and Associated Press style and ability to edit and analyze information prepared by others.
• Documented expertise in writing about agriculture, food or public events (examples include news releases, columns, speeches and blog posts).

Any employment offer may be less than the maximum of the range due to salary equity with similarly situated employees or the selected candidate's related education and experience.

All Law Enforcement positions, aviation safety-sensitive positions, and positions requiring a Pilot's License or a Commercial Driver's License (CDL) shall be subject to pre-employment drug testing. All positions requiring a Commercial Driver's License shall also be subject to pre-employment DMV physicals. Selected applicants must obtain a U.S. Department of Transportation (USDOT) medical certificate prior to employment. If a CDL is listed as a preference and the selected applicant has a CDL at the time of hire, then the CDL will become a requirement for the position.

* Note: When required, you must answer the question(s) for this position, or your application will be considered incomplete. *

Questions regarding this posting? Contact 919-707-3201.

Minimum Education and Experience

Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.

EEO Statement

T he State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.