Social Media Manager

Agriculture & Consumer Services; United States; On-site; USD 50,000 - 88,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

Agriculture & Consumer Services Agency in North Carolina seeks an Information & Communications Specialist II to manage digital communications and social media for the department. You will plan, create, and post content across platforms, develop graphics and videos, monitor engagement, and support events including the State Fair and public inquiries.

A bachelor’s degree in communications or a related field and two years of experience are required; equivalent combinations may apply.

Qualifications

• Experience managing professional social media accounts (Facebook, Instagram, X, YouTube, TikTok) and developing strategies for optimizing reach.
• Ability to use Adobe Creative Suite and Canva to create and edit digital content.
• Strong organizational skills and ability to manage multiple projects and Excel databases.
• Excellent writing with English usage and AP style; ability to edit and analyze information.
• Experience writing about agriculture, food or public events (news releases, columns, speeches, blogs).

Responsibilities

• Manage and develop digital communications and social media content for the department.
• Oversee content creation, planning, and posting across multiple social media platforms.
• Create graphics, videos, and other visual content; monitor audience engagement.
• Assist with communications, special events, and public inquiries, including the State Fair and other programs.

Skills

Social media management

Strategic social media planning

AP style writing

Content planning and editing

Education

Bachelor’s degree in communications or related field

2 years of related communications experience

Tools

Adobe Creative Suite

Canva

Job description

Agency Dept of Agriculture , Consumer Services Division Agriculture Consumer Service Job Classification Title Information & Communications Spec II (S) Position Number 60011473 Grade NC13

About Us

The N.C. Department of Agriculture and Consumer Services provides services that promote and improve agriculture, agribusiness, and forests; protect consumers and businesses; and conserve farmland and natural resources for the prosperity of all North Carolinians. The Department employs approximately 2,000 employees.

Description of Work

Manage and develop digital communications and social media content for the N.C. Department of Agriculture and Consumer Services. Oversee content creation, planning, and posting across multiple social media platforms to increase public awareness, educate and engage citizens, and highlight agriculture and departmental initiatives. Create graphics, videos, and other visual content; monitor audience engagement; and assist with communications, special events, and public inquiries, including the N.C. State Fair and other departmental programs.

A written test will be given to candidates during the interview.

Knowledge Skills and Abilities/Management Preferences

Recruitment Range: $50,088 - $87,654

• Demonstrated experience managing professional social media accounts (i.e. Facebook, Instagram, X, YouTube, Tik-Tok) and developing strategies for optimizing reach, which includes developing comprehensive social media strategies and analyzing and measuring social media engagement.
• Ability to use Adobe Creative Suite and/or Canva to create and edit digital content.
• Strong organizational skills and demonstrated ability to be detail-oriented, manage multiple projects at one time, prioritize tasks effectively and maintain Excel databases.
• Demonstrated ability to write according to correct English usage and Associated Press style and ability to edit and analyze information prepared by others.
• Documented expertise in writing about agriculture, food or public events (examples include news releases, columns, speeches and blog posts).

Any employment offer may be less than the maximum of the range due to salary equity with similarly situated employees or the selected candidate's related education and experience.

Minimum Education and Experience

Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.

Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.

The State of North Carolina values the knowledge and experience of our jobseekers and current state employees. Approximately 91 percent of state job classifications allow experience to be substituted for education or do not require a post-secondary degree.

Eligibility and Requirements

• All Law Enforcement positions, aviation safety-sensitive positions, and positions requiring a Pilot's License or a Commercial Driver's License (CDL) shall be subject to pre-employment drug testing.
• All positions requiring a Commercial Driver's License shall also be subject to pre-employment DMV physicals.
• Selected applicants must obtain a U.S. Department of Transportation (USDOT) medical certificate prior to employment.
• If a CDL is listed as a preference and the selected applicant has a CDL at the time of hire, then the CDL will become a requirement for the position.

Eligible state employees are entitled to comprehensive benefits, including a variety of leave options, professional development opportunities, insurance, and more.

North Carolina State Government is one of the state’s largest employers, with over 76,000 employees all working toward a common goal: a safer and stronger North Carolina. We are a large organization comprised of various agencies, offices, and universities, each providing important public services.