Social Media Manager

Full Focus; Franklin (TN); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Premium health care

Generous PTO

Tiered bonus incentive plan

Paid maternity and paternity leave

Additional industry-leading perks

Job summary

Full Focus is a human-centric lifestyle and coaching brand seeking an experienced social media strategist to own our main Instagram account and personal accounts for Megan Hyatt Miller and Michael Hyatt. You will craft posts, hooks, and stories that convert while collaborating with our Creative Director and providing AI-assisted editing support.

You will turn customer stories and transformation metrics into engaging content across two accounts, focusing on leads, webinar signups, and email

Qualifications

• Experience leading social media for lifestyle or personality-driven brands.

Responsibilities

• Own Instagram and other social accounts, write hooks, and drive posting strategy.

Skills

Social media strategy

Storytelling

Copywriting

Video scripting

AI-assisted editing

Analytics & reporting

Audience growth

Tools

Adobe Creative Suite

Canva

Video editing software

ManyChat

Job description

Read this before you apply.

Most people who apply for a role like this can create trending content or write a caption. Very few can take a real story of transformation and turn it into a number on a spreadsheet: a webinar signup, an email subscriber, a coaching client, a life actually changed. We're not looking for someone to fill a content calendar. We're looking for someone who can take a multi-tiered brand story, and turn it into posts that make people stop scrolling, feel something real, and take the next step toward the life they actually want.

Who We Are

We are a human-centric lifestyle/coaching company. In a dizzying and disorienting world, we help overwhelmed midlife professionals get anchored, clear, and focused on what really matters, so they can win at work and flourish in life.

The Role

You will own Instagram, including the Full Focus brand account as well as our CEO Megan Hyatt Miller's and founder Michael Hyatt’s personal accounts, plus our Facebook and LinkedIn profiles. You’ll report to the Creative Director who you’ll lean on for carousels and graphic posts, and have access to video editing support, but you'll be the one shooting, writing your own hooks, and making the daily calls on what gets made and why.

You'll work directly with our team to gather the raw material, the stories, the wins, all in our brand voice, but the strategic thinking behind how that becomes content, and the writing itself (with the help of AI), is yours. You'll also work from a real bank of customer stories and testimonials, many with hard metrics behind them, and it will be your job to find the version of those stories that stops the scroll, ultimately resulting in viewers taking action.

You will not be graded on likes. You'll be accountable to something that actually matters to the business: shares, comments, DMs started, webinar signups, and email subscribers gained. You will have complete ownership of the number of people who see a story, feel it, and take the next step.

This is for you if:

• You think in strategy first, but you know how to write a hook that carries real feeling, one that helps someone connect emotionally to the transformation our products create. You don't choose between the analytical and the emotional, you're equally strong at both.
• You've led social media for a lifestyle or personality driven brand before, and you understand the difference between content and a story that sells.
• You’ve personally grown a profile to 200k followers (adding over 100k personally to the followership).
• You're fluent with AI tools and use them to move faster, but everything you make still sounds unmistakably human, unmistakably on-brand, not like it came out of a prompt. You know how to use AI as a starting point, while adding your own touch to make it human.
• You can hold complexity. You know how to balance promoting two products at completely different price points, all while keeping the storytelling authentic, vulnerable, and engaging.
• You're quick on your feet, a fast learner, and genuinely energized by people's stories of transformation. You know how to take a well-performing post and reissue it as a story, yap session, or reconfigure it as a completely different post altogether.
• You know your way around Adobe Creative Suite, Canva, and video editing tools well enough that "I'll figure it out" isn't a phase you need. You already know how.
• You have real experience with ManyChat setting up auto-responses and DM automation that drives engagement. This is a nonnegotiable for this role as your primary objective is to generate leads that turn into email subscribers.

This is not for you if:

• Your portfolio is full of trendy, well produced reels that you can't connect to a single business result.
• You use AI to generate content start to finish without adding your own judgment or edits, and can't point to what you personally shaped, cut, or rewrote.
• Vulnerable storytelling makes you uncomfortable, or you'd rather keep things clever and at arm's length.
• You want a team to hand you assets and a calendar to fill. This role is the strategist, the writer, and the producer, not one of the three.

What you'll actually do

Storytelling & Content Turn founder stories, customer testimonials, and real transformation metrics into Instagram content, carousels, single graphic posts, and video, with hooks strong enough to earn the scroll stop and arcs that pay it off.

Strategy & Lead Generation Build and run the content strategy across two accounts with two different product offers, always working backward from the goal: more of the right people signing up for our webinars/email lists and moving them toward our main product, Double Win Coaching.

Community Own the comments and DMs on both accounts, not as an afterthought, but as a real extension of the story, where the relationship with our audience actually deepens. You genuinely love to chat and make people feel at home and understand the human-first aspect is just as important as a strong strategy. You'll also set up and maintain tools like ManyChat to automate parts of that engagement without losing the human touch.

Production Shoot and edit your own video when needed. Editing support is available as routine, but when it’s crunch time, you know how to step in and make it happen. Partner with our Creative Director on carousels and graphic posts. Work directly with our execs to capture raw footage and images the stories need.

Culture & How We Work

Full Focus is a healthy team with strong leadership and a culture that genuinely feels like a family. We don't micromanage — we care about outcomes, not how things have always been done. What matters to us is that you love what you do and that our company succeeds; we measure both regularly.

We're committed to long-term growth for our team members. If you're looking for a place to do the best work of your career, put down roots, and grow alongside a brand you believe in, this might be exactly that.

Company Overview

At Full Focus, we empower high-achievers to win at work and succeed at life. Through our best-selling Full Focus Planner and world-class business coaching, we help thousands of professionals live and lead intentionally.

We are unapologetically values-driven. We work hard and rest well. We believe the most meaningful success is holistic — accomplished without sacrificing your health, relationships, or purpose. Our team is fast-paced, collaborative, and committed to the pursuit of excellence.

Position Details

• Full-time, salaried position reporting to our Creative Director
• Fully remote, with travel to Franklin, TN, 4–6 times per calendar year
• Core hours: synchronous work 9 am–3 pm CT, Monday–Friday, plus additional hours as needed to achieve your outcomes
• Flexibility to handle school pickups, appointments, and personal matters, as long as work is completed and communicated with your supervisor in advance
• We encourage employees to continually evaluate the efficiency and effectiveness of their work, aiming to "achieve more by doing less"

Benefits

• Premium health care — 100% of your premium covered, 50% of dependents'
• Generous PTO
• Tiered bonus incentive plan
• Paid maternity and paternity leave
• Additional industry-leading perks

Work Environment

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

• Lighting and Conditions: Works in a well-lit, ventilated, and climate-controlled office or housing environment where routine cleaning equipment is used. May occasionally be exposed to outside weather conditions being exposed to hot, cold, wet and/or humid conditions. Occasional exposure to fumes or airborne particles and chemicals, flammables, pesticides, etc.
• Noise: The noise level is typical for a home office environment.
• Travel: Land travel (less than 10%) is required. Full Focus team members are based near our headquarters in Franklin, TN. Because we value our team’s autonomy to do their best and most focused work, we enjoy a primarily remote work environment, with in-person meetings as needed to collaborate and connect.