Marketing Coordinator

Turnkey Marketing; Overland Park (KS); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Flexible work schedule

Professional development opportunities

Job summary

A marketing consultancy in Overland Park is on the lookout for a Marketing Coordinator to manage and elevate their brand’s storytelling. The candidate will develop and execute marketing strategies through direct response copy and engaging video content. This hands-on role requires experience in social media marketing and a strong focus on results. Join a team that values collaboration, creativity, and a commitment to the success of small businesses.

Qualifications

• Proven track record of writing direct response copy for various media.
• Experience creating engaging video content for social media.
• Ability to develop and implement marketing strategies.

Responsibilities

• Create, produce, and edit engaging content for website and social media.
• Write compelling direct response copy for emails and landing pages.
• Track and analyze performance of marketing campaigns.

Skills

Direct response copywriting

Video content creation

Social media marketing

Graphic design

Understanding of marketing funnels

Job description

At Turnkey Marketing, our mission is simple: to help small businesses succeed. We provide outsourced marketing management to independent auto repair shop owners so they can focus on what they do best—running their shops.

We’re seeking an experienced and values-driven Marketing Coordinator to be the chief storyteller for our own brand.

This is a hands-on role is for someone who gets things done well and quickly. It’s for a self-motivated marketer who thrives on creating content that connects with our target market, moves quickly yet thoroughly, thinks creatively to turn the ordinary into interesting content, and understands that excellent work contributes to the common good. You will develop and execute our marketing strategy, creating compelling direct response copy and engaging video content that attracts and nurtures our ideal clients. Your work will directly impact our company's growth, allowing us to help even more small business owners thrive.

What We Value

• We genuinely care - We listen to, care for, and serve people beyond what’s typically expected in a business relationship. We care for others because we believe in people and their dreams.
• We face challenges with optimism and grit - We recognize there are always options in this abundant world; we keep our cool and don’t fold under pressure. We move forward with hope and a will, there’s a way.
• We own it - We believe that our work is bigger than the task at hand. We have an ownership mindset, take responsibility, keep our word, and do what it takes to get the job well contributes to the common good. We all win when everyone does their part.
• We do the right thing - We aren’t driven by what is convenient but by what is right, good, and fair, even if it is uncomfortable, more work, or hurts us financially. Even if others go low, we go high.
• We check our - We know we aren’t perfect and aren’t afraid to try new things, share our opinions, or make mistakes. We aren’t driven by the need to be right but by the insatiable desire to be excellent. We are open to learning from others.
• We build trust - We build trust through transparency, self-accountability and open, authentic communication. We assume positive intent, and we’re the first to extend trust.

Why Join Our Team

• You’ll get to do work that matters and makes a difference
• We believe in people and their dreams—including yours
• You’ll get to learn more about yourself and become a better person
• You’ll be part of amazing group of people who care about each other and our clients

Who You Are

You know it’s not about you. Titles, status, and individual success mean less to you than being part of a strong team. You let others shine and you don’t have to be first. You share credit, highlight the accomplishments of your colleagues, and understand it takes everyone to win.

You’re driven and focused and don’t need—or want—someone to tell you what to do next. You also embrace accountability because you believe results matter. You enjoy learning and can take advice from anyone, knowing you’ll be better for it.

You understand yourself and others. You know that healthy ideological conflict and challenges come with working with people, and you handle them with grace. You have good judgment and intuition when it comes to working with others and you know the impact of your words and actions.

You’re not into drama and don’t take an “us vs. them” mindset.

And those six core values? Those beliefs define you.

This Position Is For You If…

• You understand people and what motivates them.
• You excel at writing direct response copy that has a track record of converting leads into clients.
• You’re passionate about direct response marketing and have studied some of the best direct response marketing.
• You understand marketing funnels and how to capture and convert leads.
• You understand the power of frameworks like StoryBrand and Problem-Agitation-Solution to create a clear message that resonates.
• You thrive at creating educational social media content and video content that inspires and entertains a specific audience of small business owners.
• You have a "can-do" attitude and a hunger for learning and becoming better at what you do.
• You’d be very excited to work on influencer marketing
• You’re great at taking an overall vision and translating it into tasks, then getting those tasks done.
• You have experience with graphic design, especially for social media.
• You geek out over metrics and are driven to track and improve the performance of your campaigns.
• You love keeping up with trends on social media and you can easily spot what works and what doesn’t work on social media posts and marketing
• You believe in the power of small business to support and change a community.
• You believe that your work is bigger than the task at hand.

This Position Is NOT For You If…

• You don’t excel at getting projects off the ground and to the finish line quickly and with accuracy.
• You prefer to work on generic brand awareness campaigns over results-driven lead generation.
• You’ve never successfully done marketing before.
• You’re a slacker, complainer, and/or a person who passes off responsibility.
• You aren’t a fan of social media.
• You're not comfortable creating and appearing in video content.
• You need someone to tell you what to do next instead of taking initiative and owning the outcome.
• Individual achievement is more important to you than being a part of a strong team.
• Your values are not in alignment with ours.

The Right Candidate MUST Have/Be The Following

• A top-notch team player who truly believes "it's not about me."
• Direct experience with B2B marketing, specifically targeting service-based small businesses.
• A proven track record of writing direct response copy for websites, emails, and social media. A deep understanding of copywriting principles from marketers like Dan Kennedy and Donald Miller is a significant plus.
• Experience with video production and editing for social media and web.
• Experience with graphic design for social media.
• The ability to think strategically and operate tactically to see projects through to completion.
• A deep love for organization and the ability to pivot and prioritize in a fast-paced environment.
• Proactive initiative—this is not for someone who just waits around to be told what to do.

Responsibilities

• Create, produce, and edit engaging content for our website and social media channels to educate and inspire our audience (video, copy, graphics).
• Write compelling direct response copy for our emails, landing pages, and social media posts that attracts leads and builds trust.
• Develop and implement a content calendar and marketing strategy aligned with our business goals.
• Utilize messaging frameworks (StoryBrand, PAS) to ensure all marketing materials have a clear and consistent message.
• Manage our social media presence, responding to comments and engaging with our community.
• Track and analyze the performance of marketing campaigns and provide reports to leadership.

Why Join Our Team

You'll be part of an amazing group of people who genuinely care about each other and our clients. You'll get to do work that matters, develop your professional skills, and learn more about yourself. We believe in people and their dreams—including yours.

Hybrid Position

We work:

• In the Overland Park, Kansas, office Tuesday, Wednesday, and Thursday
• From home Monday and Friday

If this excites you and you believe you have what it takes, you're invited to apply and submit your resume along with a portfolio or work samples that demonstrate your copywriting and video production skills.