Creative + Content Lead: Making Pretty Spaces

Serv Recruitment Agency; Franklin (TN); On-site; USD 90,000 - 130,000; Full time

Job summary

Serv is recruiting on behalf of Making Pretty Spaces for a Creative & Content Lead. This in-person role in Franklin, TN directs the full content engine, from ideation through distribution, enabling the founder to focus on camera appearances and strategic growth.

The ideal candidate has proven experience in content strategy, planning, and leadership across multiple social platforms, with strong organizational skills and a proactive mindset.

Qualifications

• Experience leading content strategy across platforms.
• Ability to plan, execute and scale content initiatives.
• Experience managing editors, creatives, or contractors.
• Strong organizational and workflow management skills.
• Comfortable in a fast-paced, entrepreneurial environment.

Responsibilities

• Own the overall creative content strategy across platforms.
• Plan content proactively and move from reactive posting to structured planning.
• Translate ideas and founder input into clear content plans and campaigns.
• Write scripts, plan shots, and define filming needs.
• Oversee content production and manage editors/contractors.
• Coordinate content editing and feedback through the team.
• Distribute content across Instagram, Facebook, TikTok, Pinterest, etc.
• Leverage existing content for new campaigns and paid ads.
• Build systems to improve efficiency and reduce bottlenecks.
• Serve as the central orchestrator for all content efforts.

Skills

Content strategy

Creative direction

Social media leadership

Content planning

Project management

Job description

Serv, a global executive recruitment partner, is hiring on behalf of our client Making Pretty Spaces for a Creative & Content Lead.

Join the Team:

Making Pretty Spaces is a fast-growing entrepreneurial brand led by a highly successful creator and business owner in the home, lifestyle, and affiliate marketing space. The business has built strong revenue through paid ads and affiliate partnerships and is now at an exciting stage of growth, focused on building the right team and systems to scale further.

This is a dynamic, fast-moving environment where no two days look the same. The team is lean, the opportunity for impact is high, and the right hires will play a critical role in unlocking the company’s next phase of growth.

To learn more please visit: https://makingprettyspaces.com/

Position Responsibilities:

If you are a rare individual, who loves owning the full creative process—from ideation through execution and distribution—and can turn ideas into a structured, high-performing content engine, then this role is for you!

You will take full ownership of organic content strategy and execution, allowing the founder to step out of day-to-day planning and focus on showing up on camera.

This role includes:

• Creating and owning the overall content and creative strategy across platforms
• Planning content proactively (shifting from reactive posting to structured planning)
• Translating ideas, trends, and founder input into clear content plans and campaigns
• Writing scripts, planning shots, and defining what content needs to be filmed and how
• Running with content execution using a 10-80-10 model (founder input → you own execution → founder approval)
• Directing and managing content production without being solely responsible for hands-on editing
• Overseeing and managing creative resources, including video editors and contractors
• Taking ownership of the editing process through team coordination and feedback
• Managing content distribution across platforms (Instagram, Facebook, and expansion channels like TikTok/Pinterest)
• Organizing and leveraging existing unused content (e.g., camera roll footage)
• Ensuring consistent, high-quality content output (eliminating gaps and inconsistency)
• Identifying high-performing organic content and transitioning it into paid ads
• Building systems and workflows to improve efficiency and reduce bottlenecks
• Acting as the central orchestrator across all content efforts to ensure alignment and execution

Qualifications

• Experience in content strategy, creative direction, or social media leadership roles
• Proven ability to plan, execute, and scale content strategies across social platforms
• Strong understanding of what drives engagement and performance in organic content
• Experience managing editors, creatives, or contractors
• Ability to turn ideas into structured, repeatable content systems
• Highly organized with strong project and workflow management skills
• Comfortable working in a fast-paced, entrepreneurial environment with shifting priorities
• Experience leveraging content performance to inform paid media or growth strategies is a strong plus

Our Ideal Teammate Is Someone Who:

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work

Location: In-Person Franklin, Tennessee