Social Media Manager

Jobtailor; Franklin (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a seasoned Social Media Manager to own the Full Focus brand's digital voice and growth. You will manage Instagram and founder accounts, transform stories into engaging posts, carousels, and videos, and drive audience growth across two product offers.

Collaborate with the Creative Director, set up automation with ManyChat, and work with executives to capture raw footage. In-person meetings in Nashville area with up to 10% travel; schedule aligns 9:00–15:00 Central Time,

Qualifications

• Experience leading social media for a lifestyle or personality-driven brand.
• Grew a profile to 200k followers, adding 100k+ followers.
• Fluency with AI tools while preserving human, on-brand content.
• Balance promotion of two products at different price points.
• Fast learner energized by transformation stories.
• Proficiency with Adobe Creative Suite, Canva, and video editing tools.
• Real experience with ManyChat for auto-responses and DM automation.
• Ability to write emotionally resonant hooks and connect storytelling to business results.
• Independent strategizing, writing, and content production.
• Availability 9:00–15:00 Central Time, Mon–Fri.
• Residence in Nashville, TN or within commuting distance for weekly in-person meetings.
• Willingness to travel by land < 10%.

Responsibilities

• Own Instagram for the Full Focus brand and the CEO/founder personal accounts, plus Facebook and LinkedIn profiles.
• Turn founder stories, customer testimonials, and transformation metrics into Instagram content, carousels, graphic posts, and video.
• Build and run content strategy across two accounts and two product offers.
• Drive webinar signups, email-list growth, and movement toward Double Win Coaching.
• Own comments and DMs as an extension of audience storytelling and relationship-building.
• Set up and maintain ManyChat auto-responses and DM automation.
• Shoot and edit video when needed.
• Partner with the Creative Director on carousels and graphic posts.
• Work directly with executives to capture raw footage and images.

Skills

Social media management

Content strategy development

Audience engagement

Storytelling

Follower growth strategy

Tools

Adobe Creative Suite

Canva

Video editing tools

ManyChat

Job description

• • Own Instagram for the Full Focus brand and the CEO and founder personal accounts, plus Facebook and LinkedIn profiles
• • Turn founder stories, customer testimonials, and transformation metrics into Instagram content, carousels, graphic posts, and video
• • Build and run content strategy across two accounts and two product offers
• • Drive webinar signups, email-list growth, and movement toward Double Win Coaching
• • Own comments and DMs as an extension of audience storytelling and relationship-building
• • Set up and maintain ManyChat auto-responses and DM automation
• • Shoot and edit video when needed
• • Partner with the Creative Director on carousels and graphic posts
• • Work directly with executives to capture raw footage and images

Requirements

• Experience leading social media for a lifestyle or personality-driven brand
• Personally grown a profile to 200k followers, adding over 100k followers
• Fluency with AI tools while preserving human, on-brand content
• Ability to balance promotion of two products at different price points
• Fast learner energized by transformation stories
• Proficiency with Adobe Creative Suite, Canva, and video editing tools
• Real experience with ManyChat for auto-responses and DM automation
• Ability to write emotionally resonant hooks and connect storytelling to business results
• Ability to independently strategize, write, and produce content
• Ability to work synchronously from 9 a.m. to 3 p.m. Central Time, Monday through Friday
• Ability to reside in Nashville, Tennessee, or within reasonable driving distance for regular weekly in-person meetings
• Willingness to travel by land less than 10%

Core Competencies

Demonstrates expertise in social media management for lifestyle brands, with a strong focus on content strategy, audience engagement, and storytelling that drives business results. Proficient in using creative tools and automation technologies to enhance brand presence and follower growth.

Highest-signal resume keywords

• Social Media Management
• Content Strategy Development
• Adobe Creative Suite Proficiency
• ManyChat Automation Experience
• Audience Engagement

ATS Optimization Keywords

Hard Skills

• Content Creation
• Video Editing
• Graphic Design
• Storytelling
• Follower Growth Strategy

Soft Skills

• Fast Learner
• Relationship Building
• Emotional Resonance in Writing

Industry Keywords

• Lifestyle Brand
• Social Media
• Audience Storytelling
• Transformation Metrics
• Webinar Signups

Tools & Technologies

• ManyChat
• Adobe Creative Suite
• Canva
• Video Editing Tools