Social Media Insights Analyst - Hybrid

Carnival Corporation & plc; Miami (FL); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Sick time

Cruise discounts

Tuition reimbursement

On-site Fitness center

Job summary

Carnival Corporation & plc, based in the United States, seeks a Social Media Analyst to own all reporting on channel and content performance. You will pair this with social listening and trend spotting to surface actionable insights that shape strategy, while managing social tool vendor relationships and data integrity.

Collaborate with Consumer Insights, Brand and Product Marketing, CRM, and outside agencies to align measurement approaches and ensure social data informs broader business

Qualifications

• Bachelor's degree in Business Administration, Math, or Marketing.
• 2 years of experience in social media or social strategy for a brand or agency.

Responsibilities

• Performance Reporting: Own all social media reporting for the team, delivering accurate, timely analysis of channel and content performance, and translating the data into clear insights and recommendations that guide strategy and optimization.
• Social Listening: Monitor and analyze online conversations around the brand, products, competitors, and category to identify sentiment, emerging themes, and opportunities or risks, and share findings with relevant stakeholders.
• Strategic Insight: Connect data and insights to social media strategy by translating performance, listening, and trend findings into clear recommendations that inform content planning, channel priorities, and campaign decision.
• Trend Spotting: Identify and evaluate emerging platform, cultural, and consumer trends, advising the team on which are relevant for content development.
• Tool and vendor management: Work and help manage the vendor relationship for social media tools, including day-to-day administration, user support, data integrity, and performance oversight.
• Cross-Functional Partnership: Collaborate closely with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies to align measurement approaches and share learnings, and ensure social data informs broader business decisions.
• Performs other duties as assigned

Skills

Social media reporting

Social listening

Data analysis

Excel

Stakeholder communication

Education

Bachelor's degree in Business Administration/Marketing

Tools

Social media tool

Job description

Carnival Corporation & plc, based in the United States, seeks a Social Media Analyst to own all reporting on channel and content performance. You will pair this with social listening and trend spotting to surface actionable insights that shape strategy, while managing social tool vendor relationships and data integrity.

Collaborate with Consumer Insights, Brand and Product Marketing, CRM, and outside agencies to align measurement approaches and ensure social data informs broader business