Analyst, Social Media

Carnival Cruise Line; Miami (FL); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

401(k) plan with company match

Paid holidays and vacation time

Sick time

Employee discounts on cruises

Tuition reimbursement

On-site Fitness center

Job summary

Carnival Cruise Line in South Florida is seeking a Social Media Analyst to own reporting and surface actionable insights that shape strategy. You will monitor listening, spot trends, and translate data into recommendations for content planning and campaigns.

Collaborating with Consumer Insights, Brand and Product Marketing, and CRM, you will ensure data informs broader business decisions. This in-office role requires proximity to the Miami/Fort Lauderdale area, with occasional shipboard travel

Qualifications

• Bachelor's degree in Business Administration, Math, or Marketing.
• 2 years of experience in social media or social strategy for a brand or agency.

Responsibilities

• Own all social media reporting for the team, delivering accurate, timely analysis and translating data into clear insights and recommendations.
• Monitor and analyze online conversations around the brand, products, competitors, and category to identify sentiment, themes, and opportunities or risks.
• Translate performance, listening, and trend findings into recommendations that inform content planning and campaign decisions.
• Identify and evaluate emerging platform, cultural, and consumer trends for content development.
• Manage the vendor relationship for social media tools, including administration, support, data integrity, and performance oversight.
• Collaborate with Consumer Insights, Brand & Product Marketing, CRM, and other teams to align measurement approaches.
• Perform other duties as assigned.

Skills

Social analytics

Brand experience

Platform metrics

Multitasking

Excel proficiency

Education

Bachelor's degree in Business Administration, Math, or Marketing

Tools

Social listening tool

Reporting tools

Job description

The Social Media Analyst serves as the team’s source of truth for social performance, owning all reporting on channel and content results while pairing it with social listening and trend spotting to surface insights and helps shape strategy. This role also manages the processes and vendor relationship for our social media tool, ensuring the team gets the most from its technology. Working closely with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies, the Analyst translates data into clear, actionable recommendations that help the business connect with its audience.

Essential Functions:

• Performance Reporting: Own all social media reporting for the team, delivering accurate, timely analysis of channel and content performance, and translating the data into clear insights and recommendations that guide strategy and optimization.
• Social Listening: Monitor and analyze online conversations around the brand, products, competitors, and category to identify sentiment, emerging themes, and opportunities or risks, and share findings with relevant stakeholders.
• Strategic Insight: Connect data and insights to social media strategy by translating performance, listening, and trend findings into clear recommendations that inform content planning, channel priorities, and campaign decision.
• Trend Spotting: Identify and evaluate emerging platform, cultural, and consumer trends, advising the team on which are relevant for content development.
• Tool and vendor management: Work and help manage the vendor relationship for social media tools, including day-to-day administration, user support, data integrity, and performance oversight.
• Cross-Functional Partnership: Collaborate closely with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies to align measurement approaches and share learnings, and ensure social data informs broader business decisions.
• Performs other duties as assigned.

Qualifications:

• Bachelor's degree in Business Administration, Math, or Marketing
• 2 years of experience in social media or social strategy for a brand or agency

Knowledge, Skills, and Abilities:

• Experience working with a social media management tool for reporting and listening
• Experience working on consumer brands, travel or hotel, or entertainment brands
• Strong understanding of major social media platforms and their metrics
• Ability to manage multiple priorities in a fast-paced marketing environment
• Strong proficiency in Excel and data sorting

Physical Demands:

Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel:

Less than 25% with shipboard travel likely.

Work Conditions:

Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as "in-office". As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Total Rewards Package:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off:
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits:
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site Fitness center at our Miami campus

About Us:

At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmplain.pdf