Social Media Growth Lead — Multi-Platform Strategy

Midland Radio Corporation; Kansas City (MO); On-site; USD 65,000 - 90,000; Full time

Job summary

Midland Radio Corporation seeks a strategic Social Media Manager to lead organic social across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X. You will own platform strategy, content planning, publishing, audience growth, and performance reporting, coordinating with Creative, Marketing, PR, and e-commerce teams.

The role requires 3+ years of brand or agency social media experience, strong copywriting, and the ability to turn data into actionable improvements.

Qualifications

• 3+ years of professional social media experience for a brand or agency.
• Experience across multiple platforms with content calendars.
• Proven success growing audiences and improving organic engagement.
• Strong copywriting and brand-voice skills.
• Ability to interpret performance data and turn insights into actionable recommendations.
• A portfolio or examples of social content, campaigns, or measurable audience growth.

Responsibilities

• Develop platform-specific strategies, goals, content pillars, and growth plans.
• Own and maintain the social media content calendar.
• Plan content for product launches, promotions, campaigns, events, and seasonal initiatives.
• Write and adapt social copy for each platform and audience.
• Plan, coordinate, and execute social media giveaways to promote brand awareness and growth.
• Schedule and publish content using social media management tools.
• Partner with the Creative Team to develop photography, graphics, video, and short-form content.
• Manage YouTube publishing and optimization, including titles, descriptions, thumbnails, playlists, Shorts, and channel organization.
• Monitor comments, messages, mentions, and community conversations.
• Coordinate customer-service responses and escalation to PR or leadership.
• Track audience growth, engagement, reach, video performance, traffic, and other metrics.
• Compare performance year over year and use results to improve future content and strategies.
• Monitor trends, platform updates, audience behavior, and competitor activity.
• Support content for influencer, affiliate, partnership, paid media, and user-generated content initiatives.
• Provide occasional social coverage for priority events and product launches.

Skills

Social media strategy

Copywriting

Analytics & reporting

Cross-functional collaboration

Portfolio of work

Audience growth

Tools

Sprout Social

Job description

Midland Radio Corporation seeks a strategic Social Media Manager to lead organic social across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X. You will own platform strategy, content planning, publishing, audience growth, and performance reporting, coordinating with Creative, Marketing, PR, and e-commerce teams.

The role requires 3+ years of brand or agency social media experience, strong copywriting, and the ability to turn data into actionable improvements.