Social Media & Events Marketing Associate

University of Michigan; Ann Arbor (MI); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Generous time off

Retirement plan with employer matching

Comprehensive health insurance

Life insurance

Long-term disability coverage

Flexible spending accounts

Job summary

University of Michigan is seeking a Marketing Communications Associate to lead social media strategy and create digital content that supports recruitment, visibility, philanthropy, and community engagement.

The role coordinates email, web, event calendars, and social content while using analytics to improve performance. It requires collaboration with partners and cross-functional teams to support major school events and campaigns.

Qualifications

• Portfolio showing social writing, photography, and short-form video production/editing.
• Experience using social media analytics to improve content or audience engagement.
• Experience conducting interviews and storytelling.

Responsibilities

• Lead social media strategy and calendar to support recruitment, visibility, philanthropy and community.
• Develop platform-specific content and distribution plans based on audience needs and priorities.
• Collaborate with in-house videographer and partners on productions while creating social content independently.
• Create and deploy bulk mail software messaging and digital event calendar listings.
• Pursue professional development to ensure best practices in digital content creation and sharing.
• Provide analytics and metric reports to inform strategy around emails, social media, and websites.

Skills

Social writing

Phone photography

Short-form video editing

Social media analytics

Storytelling

Education

Undergraduate degree

Tools

Bulk mail software

Job description

University of Michigan is seeking a Marketing Communications Associate to lead social media strategy and create digital content that supports recruitment, visibility, philanthropy, and community engagement.

The role coordinates email, web, event calendars, and social content while using analytics to improve performance. It requires collaboration with partners and cross-functional teams to support major school events and campaigns.