Strategic Marketing & Partnerships Communications Specialist

Wayne State University; Detroit (MI); On-site; USD 52,000 - 68,000; Full time

Job summary

Wayne State University is seeking a Marketing & Communications Specialist to support the Office of Partnerships & Workforce at our Detroit campus. The role focuses on creating content for print, web, email, and social channels to promote student success and workforce partnerships.

You will coordinate campaigns, maintain branding, update digital content, and collaborate with university leadership to ensure consistent messaging across audiences while supporting events and outreach efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field.
• 3-4 years of progressively responsible experience in marketing, communications, digital communications, or related field.
• Experience in higher education, nonprofit, workforce development, or public sector communications is preferred.

Responsibilities

• Create content for print, web, email, social media, and other communications channels.
• Support branding, digital communications, and outreach efforts.
• Coordinate marketing campaigns across multiple channels and offices.
• Collaborate with university leadership and campus partners to ensure consistent messaging.
• Track communication activities and maintain calendars.

Skills

Content creation

Editing

Project management

Digital marketing

Social media

Content development

Stakeholder relations

CMS and web

Analytics

Microsoft Office

Education

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field

Tools

CMS

Email Marketing Platforms

Analytics Tools

Job description

Wayne State University is seeking a Marketing & Communications Specialist to support the Office of Partnerships & Workforce at our Detroit campus. The role focuses on creating content for print, web, email, and social channels to promote student success and workforce partnerships.

You will coordinate campaigns, maintain branding, update digital content, and collaborate with university leadership to ensure consistent messaging across audiences while supporting events and outreach efforts.