Global Marketing & Brand Leader

University of Michigan; Ann Arbor (MI); Hybrid; USD 95,000 - 125,000; Full time

Job summary

The University of Michigan's Michigan Language Assessment team seeks a Marketing and Communications Manager to oversee marketing, brand, product positioning, reputation management, and all internal and external communications for the organization.

You will lead website content, digital marketing initiatives, public relations, and brand governance; manage budgets and vendors; and guide a marketing team to raise awareness and support growth in domestic and international markets.

Qualifications

• Bachelor's degree in marketing, communications or related field required or equivalent.
• Strong writing and editing skills with attention to detail.
• Experience leading marketing and communications programs and teams.

Responsibilities

• Lead marketing, brand, product positioning, reputation management and thought leadership initiatives.
• Oversee website content, SEO and marketing automation for consistent messaging.
• Create and manage marketing content for websites, white papers, and campaigns.
• Develop internal and external communications, including media relations and announcements.
• Enforce brand guidelines and governance across channels and markets.
• Guide analytics, budgeting, and agency management to optimize impact.
• Manage and develop the marketing team to achieve objectives.

Skills

Marketing leadership

Brand governance

Digital marketing

Content creation

Public relations

Analytics

Education

Bachelor's degree in marketing, communications or related field

Tools

CRM systems

CMS

SEO tools

Job description

The University of Michigan's Michigan Language Assessment team seeks a Marketing and Communications Manager to oversee marketing, brand, product positioning, reputation management, and all internal and external communications for the organization.

You will lead website content, digital marketing initiatives, public relations, and brand governance; manage budgets and vendors; and guide a marketing team to raise awareness and support growth in domestic and international markets.