Social Media & Digital Marketing Manager

Brassica; Columbus (OH); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401k match

HSA

Paid vacations

Sabbaticals

Free meals

Disability insurance

Parental leave

Active lifestyle benefit

Job summary

Brassica + Northstar Restaurant Group is seeking an experienced Social Media & Digital Marketing Manager to lead day-to-day execution and growth of our social media channels and online presence. As Brassica expands into new markets, you will build brand awareness, reach new guests and strengthen engagement with existing communities.

This hands-on role combines creative content production, organic social management and independently executed paid campaigns to deliver measurable business results.

Qualifications

• 3 to 5 years hands-on experience with social media and paid digital advertising for consumer brands.
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, including setup, targeting, budgeting, optimization and reporting.
• Proven ability to independently produce social content and manage content creation tools.

Responsibilities

• Own and grow Brassica's digital presence across Instagram, TikTok, Facebook, Google, Yelp and emerging platforms.
• Develop and execute multi-channel content strategies and calendars with photography, video and copy.
• Independently plan, launch, manage and optimize paid advertising campaigns across Meta, Google and TikTok.
• Strengthen local search visibility through SEO and platform management across markets.
• Develop geo-targeted organic and paid campaigns to drive awareness, visits and promotions.
• Lead digital marketing efforts for new openings and market launches.

Skills

Social media management

Paid digital advertising

Content creation

Analytics

Copywriting

Communication

Time management

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Brassica + Northstar Restaurant Group is seeking an experienced Social Media & Digital Marketing Manager to lead the day-to-day execution and growth of our social media channels and online presence. As Brassica expands into new markets, you will play a central role in building brand awareness, reaching new guests and strengthening engagement with our existing communities.

We're seeking a hands-on Social Media & Digital Marketing Manager to own and grow Brassica's digital presence across multiple markets. This role combines creative content production, organic social media management and independently executed paid advertising campaigns to build brand awareness, attract new guests and drive measurable business results. This is an execution-focused position for someone who enjoys doing the work, not simply directing it.

Core Responsibilities at Brassica + Northstar Restaurant Group

• Own and grow Brassica's digital presence across Instagram, TikTok, Facebook, Google, Yelp and emerging platforms, ensuring consistent brand identity and meaningful audience engagement.
• Develop and execute multi-channel content strategies and calendars aligned with brand priorities, creating, shooting, editing and publishing compelling photography, short-form video and written content.
• Independently plan, launch, manage and optimize paid advertising campaigns across Meta, Google and TikTok, including budget management, audience targeting, creative testing and performance optimization.
• Strengthen local search visibility through SEO, AI search optimization and platform management, positioning Brassica prominently in relevant food and restaurant searches across our markets.
• Develop and execute geographically targeted organic and paid campaigns that drive brand awareness, first-time visits, repeat traffic, promotions and hiring.
• Lead digital marketing efforts for new restaurant openings and market launches, including coordinated campaigns, local partnerships and in-person activations.
• Monitor audience conversations, emerging trends and market insights to identify opportunities for engagement, content development and improved performance.
• Establish, track and report meaningful KPIs, using data to refine strategies and connect marketing investments to measurable business objectives.
• Collaborate with internal teams, restaurant operators, content creators and external PR partners to coordinate initiatives and maximize impact across markets.

Qualifications

• 3 to 5 years of hands-on experience managing social media and paid digital advertising for consumer-facing brands, including direct experience supporting brand expansion and launching marketing initiatives in new geographic markets.
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, targeting, budgeting, optimization and reporting.
• Proven ability to independently produce compelling social media content, and experience with content creation, editing and social media management tools.
• Strong analytical skills and the ability to translate campaign results into clear insights.
• Excellent writing, organizational and communication skills.
• Sound judgment, initiative and confidence making day-to-day marketing decisions without extensive oversight.
• Experience in restaurants, hospitality, retail or other multi-location consumer businesses is preferred.
• Ability to travel to restaurant locations and events as needed to capture content and support social media initiatives.
• 45+ hours per week (willingness to go above and beyond when necessary); be an exceptional manager of your time. Eager to produce high quality work with a strong sense of urgency.

Compensation will be commensurate with qualifications and experience. Our comprehensive benefits package includes health, vision and dental insurance, 401k with company match, HSA, paid vacations + sabbaticals, complimentary and discounted meals, short and long-term disability, paid parental leave, and an active lifestyle benefit.