Digital Marketing Specialist

FreeRange Concepts; Dallas (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k) With Employer Match

Short-term & Long-term Disability

Weekly Pay

Paid Time Off

Many more Team Member Perks

Job summary

FreeRange Concepts is seeking a Digital Marketing Manager to lead digital strategy for its five-brand restaurant and entertainment portfolio. You will shape the approach across web, paid media, guest data, and analytics to grow new-guest discovery, retention, and lifetime value across brands.

You will own website strategy, SEO, GA4, and email marketing, coordinating with agencies and internal teams. This role requires data-driven decision making and strong communication across diverse brands.

Qualifications

• Bachelor’s degree or equivalent required.
• 4+ years in digital marketing, preferably multi-brand hospitality/retail.
• Hands-on GA4 and Search Console proficiency.
• Strong on-page and technical SEO fundamentals.

Responsibilities

• Own website strategy and performance across all brands.
• Manage web agency relationships for site redesigns, upkeep & SEO.
• Oversee Google Business Profile, Search Console, and GA4 across locations.
• Manage online reputation and review response across platforms.
• Lead email marketing and CRM strategy and execution.
• Plan and optimize paid search campaigns across brands.
• Build cross-brand performance reports, dashboards & scorecards.

Skills

GA4 expertise

SEO fundamentals

Paid search & social

Email marketing/CRM

Analytics & dashboards

Cross-brand coordination

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Google Search Console

SEO tools

Excel / Sheets

CRM platforms

Job description

FreeRange Concepts was founded in 2011 and includes: The Rustic, Bowl & Barrel, Joe Leo Fine Tex Mex, The General Public and Birdies Icehouse. Our company motto is simple: CREATE REMARKABLE MEMORIES. At each of our concepts, we pioneer the freshest ideas in the dining industry. We believe, if you like to have fun, enjoy working as a team, take ownership of your actions, and have passion for what we do, success will follow.

Job Description:

Are you someone who thrives on growing digital strategy for a company that’s already in growth mode? We’re looking for a highly motivated Digital Marketing Manager to lead digital strategy across our five-brand restaurant and entertainment portfolio, with each brand at its own stage of digital growth. You’ll shape the approach as much as run it — working across web, paid media, guest data, and analytics to grow new‑guest discovery, retention, and lifetime value across the portfolio.

Responsibilities:

• Own website strategy and performance across all five brands
• Manage web agency relationships for site redesigns, upkeep & SEO
• Own Google Business Profile, Search Console, and GA4 across all locations
• Manage non-Google business listings and directory accuracy
• Own online reputation management and review response across platforms
• Own the digital reservations experience across brands
• Manage 3rd-party online ordering presence
• Grow 1st-party/direct ordering through incentives and better guest experience
• Own online ordering test‑and‑learn strategy to identify what drives revenue & profitability
• Own email marketing and CRM strategy and execution
• Plan, execute and optimize paid search campaigns across brands
• Build and maintain cross-brand performance reporting, dashboards & scorecards
• Manage in-store digital signage content across all brands
• Maintain and evolve the team's digital maturity roadmap
• Manage relationships with key digital vendors and platform partners
• Manage marketing admin functions — donations, guest relations inboxes, weekly store communications

Requirements:

• Bachelor’s degree or equivalent
• 4+ years of experience in digital marketing, ideally in multi-unit restaurant, hospitality, or retail
• Hands‑on expertise with GA4 and Google Search Console — fluency, not just familiarity
• Working knowledge of on‑page and technical SEO fundamentals
• Experience managing paid search and/or paid social campaigns with real budget accountability
• Experience with email marketing/CRM platformsComfort managing external agencies and platform vendors
• Experience with online ordering and/or reservations platforms a plus
• Data‑driven decision‑making with the judgment to prioritize across brands at different maturity stages
• Outstanding written and verbal communication skills
• Advanced knowledge of Microsoft Office / Google Workspace
• Tech‑savvy and comfortable getting hands‑on with new platforms
• 401(k) With Employer Match
• Short‑term & Long‑term Disability
• Weekly Pay
• Paid Time Off
• Many more Team Member Perks

FreeRange Concepts is an Equal Opportunity Employer