Social Media Creator & Influencer Partnerships Pro

Petco; United States; On-site; USD 64,000 - 106,000; Full time

Job summary

Petco is seeking a talented Social Media Content Creator to lead end-to-end content for our digital channels, including TikTok, Instagram Reels, YouTube Shorts, and Pinterest. You will also partner with influencers, oversee campaigns, and curate UGC to amplify our omnichannel marketing efforts.

The role requires 2–5 years of hands-on experience in social media content creation, digital copywriting, or influencer marketing.

Qualifications

• 2–5 years hands-on experience in social media content creation, digital copywriting, or influencer marketing.
• Experience in an omnichannel retail environment or consumer-facing lifestyle brand is highly preferred.
• Strong portfolio demonstrating video editing, mobile photography, on-camera presence, and storytelling.

Responsibilities

• End-to-End Content Generation: Concept, script, shoot, and edit for TikTok, Instagram Reels, YouTube Shorts, and Pinterest.
• On-Camera Brand Ambassador: Host styling segments, product demos, store walkthroughs, and educational content.
• Trend Capturing & Execution: Maintain an always-on approach to social listening and adapt trends for our retail brand.
• Copywriting: Draft captions, overlays, and polls in the brand voice.
• Studio & Field Collaboration: Partner with in-house teams to capture high-fidelity brand assets.
• Influencer Discovery & Sourcing: Identify, vet, and build relationships with influencers.
• Campaign Administration: Manage pitches, gifting inventories, shipping logistics, and briefs.
• Deliverable & Contract Tracking: Monitor submissions and ensure content follows guidelines.
• User-Generated Content Curation: Scout and curate content for omnichannel use.
• Community Engagement & Performance Tracking: Engage daily; report metrics and insights.
• Omnichannel Support: Coordinate with retail, PR, and events teams for in-store promotions.

Skills

Social media content creation

Digital copywriting

Influencer marketing

On-camera presence

Video editing

Mobile photography

Trend spotting

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

CapCut

Premiere Rush

InShot

Canva

Sprout Social

Later

Dash Hudson

Job description

Petco is seeking a talented Social Media Content Creator to lead end-to-end content for our digital channels, including TikTok, Instagram Reels, YouTube Shorts, and Pinterest. You will also partner with influencers, oversee campaigns, and curate UGC to amplify our omnichannel marketing efforts.

The role requires 2–5 years of hands-on experience in social media content creation, digital copywriting, or influencer marketing.