Social Media Content Creator

TeamPeople; Golden Valley (MN); On-site; USD 55,000 - 75,000; Full time

Job summary

TeamPeople is seeking a creative Content Creator to bring a growing food brand to life across Instagram, TikTok, and Facebook. You will film, edit, and publish content from concept to publication while shaping our brand voice.

Collaborate with marketing and product teams, manage content calendars, analyze performance, and explore paid amplification to grow audience and engagement.

Qualifications

• 3+ years of experience creating social media content.

Responsibilities

• Create, film, edit, and publish social-first content including videos, photos, Stories, Reels, TikToks, captions, and social posts.

Skills

Social media content creation

Culinary content creation

Video concept to publish

Platform trends (IG, TikTok, FB)

Visual storytelling & copywriting

Community management

Influencer/UGC experience

Education

No degree required

Tools

Premiere Pro

Final Cut Pro

Photoshop

Social analytics tools

Job description

We are seeking a creative and social-media-savvy Content Creator to help bring a growing food brand to life across Instagram, TikTok, and Facebook. This role is ideal for someone who loves food, understands social trends, excels behind the camera, and can create engaging content from concept through publication. The successful candidate will be responsible for content creation, community engagement, content planning, and performance optimization while collaborating with cross-functional teams to elevate brand visibility and audience engagement.

Duties & Responsibilities

• Create, film, edit, and publish social-first content including videos, photos, Stories, Reels, TikToks, captions, and social posts.
• Develop and manage content calendars that align with brand priorities, audience interests, and cultural trends.
• Transform recipes, product stories, promotions, and brand initiatives into engaging social media content.
• Manage community engagement by responding to comments, interacting with followers, and participating in relevant online conversations.
• Collaborate with marketing, sales, and internal stakeholders to support social media campaigns and content initiatives.
• Monitor content performance, analyze engagement metrics, and use insights to improve future content strategies.
• Coordinate content reviews, approvals, and publishing schedules with internal teams and external partners.
• Identify high-performing content opportunities for paid amplification and broader audience reach.

Skills & Qualifications

• 3+ years of experience creating social media content, preferably within food, beverage, consumer products, hospitality, or related industries.
• Hands-on culinary experience and the ability to create visually compelling food-related content.
• Proficiency in content creation from concept development through filming, editing, writing, and publishing.
• Strong understanding of Instagram, TikTok, Facebook, and evolving social media trends.
• Excellent visual storytelling, copywriting, and creative communication skills.
• Experience with community management and audience engagement best practices.
• Ability to manage multiple projects independently while maintaining strong organizational skills.
• Experience with influencer partnerships, user-generated content (UGC), social analytics tools, or paid social campaigns is a plus.

Education & Experience

• No specific degree required. Relevant experience, creativity, portfolio quality, and demonstrated success in social content creation are highly valued.
• Portfolio showcasing social media content creation, videography, photography, editing, and storytelling experience preferred.