Social Media & Content Commerce Lead

Resolution Pet Brands; Minnetonka (MN); On-site; USD 65,000 - 85,000; Full time

Job summary

Resolution Pet Brands is seeking a Social Media & Content Commerce Lead to own the creative and revenue-generating social activity across TikTok, TikTok Shop, TikTok Live, and Instagram. You will personally create content, collaborate with creators, and help turn social into a measurable revenue channel.

You’ll test concepts, hope to be on camera when appropriate, and work with marketing, sales and e-commerce teams to optimize performance and scale the brand presence.

Qualifications

• Experience creating social content and working with creators is valued.
• Ability to shoot and edit content independently.
• Understanding of TikTok Shop and live commerce is a plus.
• Comfortable on camera and able to analyze performance data.

Responsibilities

• Create engaging short-form video for TikTok, Instagram Reels and others.
• Develop and grow our TikTok Shop business.
• Participate in TikTok Live selling.
• Identify trends and formats for authentic brand participation.
• Develop scripts, hooks, and campaigns.
• Recruit and manage creators and influencers.
• Coordinate product seeding and affiliate campaigns.
• Build communities around our brands.
• Analyze metrics to drive business impact.
• Collaborate with marketing, sales, e-commerce and brand teams.

Skills

TikTok instinct

Instagram instinct

Short-form video

On-camera

Opening hook

Live commerce

Creator partnerships

Analytics

Creative & commercial

Entrepreneurial

Fast-paced

TikTok Shop

TikTok Shop live

Tools

Video editing software

Job description

• Job Title: Social Media & Content Commerce Lead
• Location: Minnetonka, Minnesota (in office 4 days a week)
• Employment Type: Full-Time
• Reports to: Director, Marketing

Company Overview

Resolution Pet Brands is a fast-growing branded pet food and treat company. The Company is currently executing a growth strategy and is seeking a Social Content & Commerce Lead to help us build our presence and our business across TikTok, TikTok Shop, TikTok Live, Instagram/Reels and emerging social platforms.

Our products are sold through independent pet stores, specialty retailers, e-commerce and other channels.

We're entrepreneurial, fast-moving and continually developing new products and new ways to reach pet owners.

Position Summary

We’re looking for someone who doesn’t just use social media. We’re looking for someone who understands what makes people stop scrolling, watch, engage, share and ultimately buy.

You will personally create content, experiment constantly, work with creators and affiliates, appear on camera when appropriate, analyze what works and help turn social media into a meaningful revenue channel.

Key Responsibilities

• Create engaging short-form video for TikTok, Instagram Reels and other platforms
• Help develop and grow our TikTok Shop business
• Develop and participate in TikTok Live selling
• Identify trends, sounds, formats and cultural moments our brands can authentically participate in
• Develop concepts, scripts, hooks and creative campaigns
• Be comfortable on camera and potentially become one of the faces of our brands
• Recruit and manage creators, influencers and TikTok Shop affiliates
• Build relationships with pet-focused creators and communities
• Coordinate product seeding, affiliate programs and creator campaigns
• Develop and execute UGC strategies
• Engage with followers and build communities around our brands
• Test different creative approaches and rapidly apply what we learn
• Manage social content calendars while remaining flexible enough to capitalize on trends
• Analyze views, watch time, retention, engagement, clicks, conversions and sales
• Help determine which content actually drives business, not merely likes
• Work closely with our marketing, sales, e-commerce and brand teams

Qualifications & Characteristics

You may be a recent graduate, have a few years of experience, or have built an impressive social presence on your own.

We're much more interested in what you can do than how many years you've been doing it.

• Understand TikTok and Instagram instinctively
• Love creating short-form video
• Be comfortable shooting and editing content yourself
• Understand what makes a strong opening hook
• Be willing and comfortable appearing on camera
• Understand (or be excited to master) TikTok Shop and live commerce
• Have strong instincts about creators, influencers and online communities
• Be interested in both the creative and commercial sides of social media
• Be comfortable with analytics and using data to improve content
• Be curious, entrepreneurial and willing to experiment
• Move quickly without requiring layers of approvals and process

We'd especially like to meet you if you've ever:

• Grown a TikTok, Instagram or other social account from scratch
• Created a video that significantly outperformed your normal content
• Sold something through social media
• Worked with creators or influencers
• Built an audience around something you care about
• Experimented with TikTok Shop or TikTok Live
• Created content people couldn't resist sharing
• Pet industry experience is a plus

Compensation

• Salary range: $65,000–$85,000 (plus performance bonus)
• Compensation will vary based on skills and experience

Note: The responsibilities and qualifications outlined above are intended to describe the general nature and level of work expected to be performed by an individual in this position. They are not intended to be an exhaustive list of all responsibilities and activities required for the role.