Social Media Coordinator

Atria Senior Living; Louisville (KY); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Paid holidays and PTO

Health, Dental, Vision, Life Insurance

401(k) employer match

Tuition reimbursement

Job summary

Atria Senior Living in Louisville, KY, is seeking a Social Media Coordinator to create, write and support engaging content across the company’s social channels, sharing stories of residents thriving and employees finding purpose in their work.

The role coordinates monthly content calendars, monitors engagement, responds to comments with care, and collaborates with community teams to source authentic posts. Training and advancement opportunities are available.

Qualifications

• 1+ year experience in social media management and copywriting.
• Must complete all Atria training programs.
• Understanding of each platform's mechanics, audience and trends.
• Strong organizational and logistics skills.
• Proven storytelling ability and strong writing for effective communication.
• Strong conceptual and strategic thinking skills.

Responsibilities

• Monitor community social media content and engagement via social media management tool.
• Engage on/with our social media posts as applicable.
• Triage negative comments and work with customer service and leadership on the appropriate response.
• Develop monthly social media content across Atria brand pages.
• Review social content with stakeholders.
• Facilitate social media coaching sessions with community teams.
• Audit Facebook pages to ensure they meet Atria standards.
• Build relationships with community employees to source local social content.
• Monitor ongoing trends in the social media world and provide recommendations for future content.
• Log social media photography for further use.
• May perform other duties as needed and/or assigned.

Skills

Social media management

Copywriting

Storytelling

Organizational skills

Strategic thinking

Job description

Overview

We create communities where employees thrive in their work, helping our residents thrive in their homes.

Atria Senior Living’s corporate Support Center has openings for individuals looking for a career with outstanding benefits, including:

• Paid holidays and PTO
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance.

Responsibilities

The Social Media Coordinator creates, writes and supports social media content and engagement across the Company's social media channels, sharing the stories of how Atria communities help residents thrive and employees find purpose in their work.

• Monitor community social media content and engagement via social media management tool.
• Engage on/with our social media posts as applicable.
• Triage negative comments and work with customer service and leadership on the appropriate response.
• Develop monthly social media content across Atria brand pages.
• Review social content with stakeholders.
• Facilitate social media coaching sessions with community teams.
• Audit Facebook pages to ensure they meet Atria standards.
• Build relationships with community employees to source local social content.
• Monitor ongoing trends in the social media world and provide recommendations for future content.
• Log social media photography for further use.
• May perform other duties as needed and/or assigned.

Qualifications

• One (1) or more years of experience in social media management and copywriting.
• Must successfully complete all Atria specified training programs.
• Understanding of each social media platform's mechanics, audience, and trends.
• Strong organizational and logistics skills.
• Proven storytelling ability, and strong writing skills for effective communication and messaging.
• Strong conceptual and strategic thinking skills.