Social Media Coordinator

Atria Management Company; Louisville (KY); On-site; USD 42,000 - 62,000; Full time

Job summary

Atria Senior Living in Louisville, KY, is seeking a Social Media Coordinator to create and manage engaging content across our brand channels. You will help tell the stories of how our communities support residents and staff, while driving positive engagement.

We value a copywriter with storytelling flair and strong writing skills, plus the ability to coordinate across teams, monitor trends, and respond effectively to comments. This is an on-site role with comprehensive benefits.

Qualifications

• One or more years of experience in social media management and copywriting.
• Must complete all Atria training programs.
• Understanding of each platform's mechanics, audience, and trends.
• Strong organizational and logistics skills.
• Proven storytelling ability and writing for effective messaging.
• Strong conceptual and strategic thinking.

Responsibilities

• Monitor and engage with audience across social channels.
• Develop monthly social content across Atria brand pages.
• Triages negative comments with customer service and leadership.
• Review content with stakeholders and maintain quality standards.
• Facilitate social media coaching with community teams.
• Audit Facebook pages for compliance with standards.
• Build relationships with community teams to source local content.
• Track ongoing trends and provide content recommendations.
• Log social photography for future use.
• May perform other duties as assigned.

Skills

Social media management

Copywriting

Storytelling

Writing skills

Organizational skills

Analytics & trends

Job description

We create communities where employees thrive in their work, helping our residents thrive in their homes.

Atria Senior Living’s corporate Support Center has openings for individuals looking for a career with outstanding benefits, including:

• Paid holidays and PTO
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)
• Enrollment in benefits varies by employee classification

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance.

• One (1) or more years of experience in social media management and copywriting.
• Must successfully complete all Atria specified training programs.
• Understanding of each social media platform's mechanics, audience, and trends.
• Strong organizational and logistics skills.
• Proven storytelling ability, and strong writing skills for effective communication and messaging.
• Strong conceptual and strategic thinking skills.

The Social Media Coordinator creates, writes and supports social media content and engagement across the Company's social media channels, sharing the stories of how Atria communities help residents thrive and employees find purpose in their work.

• Monitor community social media content and engagement via social media management tool.
• Engage on/with our social media posts as applicable.
• Triage negative comments and work with customer service and leadership on the appropriate response.
• Develop monthly social media content across Atria brand pages.
• Review social content with stakeholders.
• Facilitate social media coaching sessions with community teams.
• Audit Facebook pages to ensure they meet Atria standards.
• Build relationships with community employees to source local social content.
• Monitor ongoing trends in the social media world and provide recommendations for future content.
• Log social media photography for further use.
• May perform other duties as needed and/or assigned.