Social Media Content Strategist

Lone Star College; Shenandoah (TX); On-site; USD 48,000 - 55,000; Full time

Job summary

Lone Star College System is seeking a Coordinator III, Social Media to manage daily content across its social platforms, producing graphics, photography, video, and copy in line with the college's branding. The role collaborates with campus partners and monitors engagement to drive strategy and storytelling.

The ideal candidate will have a Bachelor's degree and at least 1 year of related experience, with strong writing and design skills and familiarity with analytics tools.

Qualifications

• Bachelor's degree and at least 1 year of experience.
• Equivalent combination of education and experience accepted.

Responsibilities

• Create, schedule, and publish content daily across Lone Star College System's social media platforms.
• Collaborate with partners to develop graphics, photography, video, and copy in alignment with brand standards.
• Monitor platforms, respond to audience inquiries, and support community engagement.
• Track metrics and engagement data to inform content decisions and reporting.
• Interview and attend college events to capture photo and video content for social media.
• Coordinate with designers, campus partners, and contributors for timely, brand-aligned content production.
• Research emerging social media trends and best practices to enhance content effectiveness.
• Support social media coverage for institutional events and campaigns.

Skills

Content creation

Social media management

Analytics interpretation

Graphic design basics

Writing and storytelling

Team collaboration

Education

Bachelor's degree

Tools

Canva

Adobe Creative Cloud

Job description

Lone Star College System is seeking a Coordinator III, Social Media to manage daily content across its social platforms, producing graphics, photography, video, and copy in line with the college's branding. The role collaborates with campus partners and monitors engagement to drive strategy and storytelling.

The ideal candidate will have a Bachelor's degree and at least 1 year of related experience, with strong writing and design skills and familiarity with analytics tools.