Digital Marketing & Social Media Lead

Lone Star College; Cypress (TX); On-site; USD 48,000 - 55,000; Full time

Job summary

Lone Star College seeks a Coordinator III, Digital Marketing and Social Media to supervise the Marketing staff and oversee the college's website, social channels, and campaigns. You will lead the Digital Marketing Intelligence Center, coordinate events, and guide content creation to align with branding and goals.

You will analyze data, create dashboards, and work with designers and developers to deliver compelling digital experiences across platforms, while mentoring students and staff in a

Qualifications

• Bachelor's degree with 1 year of experience or equivalent combination
• Experience with content management systems
• Experience in marketing or journalism
• Experience with digital photography and analytics tools
• Experience creating social media content and campaigns

Responsibilities

• Supervise Marketing staff and daily operations of the Digital Marketing Intelligence Center
• Develop and implement integrated marketing strategy including video and photography productions
• Coordinate major marketing events and initiatives
• Research and apply trends to enhance user experience and engagement
• Analyze data and create dashboards highlighting trends and opportunities
• Liaise between content owners, customers, and developers to ensure needs are met
• Identify digital needs and advise on effective solutions
• Conduct interviews for marketing content in various formats
• Assist Executive Director with content strategy based on data and goals
• Create digital ads and motion graphics for social media and campaigns
• Train and manage student content creators and brand ambassadors
• Prepare visual content and templates for on-line and on-campus displays

Skills

Analytical thinking

Writing & editing

Project management

Communication skills

Interpersonal skills

Ability to meet deadlines

Education

Bachelor's degree

Tools

Google Analytics

AdWords

Adobe Photoshop

Job description

Lone Star College seeks a Coordinator III, Digital Marketing and Social Media to supervise the Marketing staff and oversee the college's website, social channels, and campaigns. You will lead the Digital Marketing Intelligence Center, coordinate events, and guide content creation to align with branding and goals.

You will analyze data, create dashboards, and work with designers and developers to deliver compelling digital experiences across platforms, while mentoring students and staff in a