Coordinator III, Social Media

Lone Star College; Shenandoah (TX); On-site; USD 48,000 - 55,000; Full time

Job summary

Lone Star College System is seeking a Coordinator III, Social Media to manage daily content across its social platforms, producing graphics, photography, video, and copy in line with the college's branding. The role collaborates with campus partners and monitors engagement to drive strategy and storytelling.

The ideal candidate will have a Bachelor's degree and at least 1 year of related experience, with strong writing and design skills and familiarity with analytics tools.

Qualifications

• Bachelor's degree and at least 1 year of experience.
• Equivalent combination of education and experience accepted.

Responsibilities

• Create, schedule, and publish content daily across Lone Star College System's social media platforms.
• Collaborate with partners to develop graphics, photography, video, and copy in alignment with brand standards.
• Monitor platforms, respond to audience inquiries, and support community engagement.
• Track metrics and engagement data to inform content decisions and reporting.
• Interview and attend college events to capture photo and video content for social media.
• Coordinate with designers, campus partners, and contributors for timely, brand-aligned content production.
• Research emerging social media trends and best practices to enhance content effectiveness.
• Support social media coverage for institutional events and campaigns.

Skills

Content creation

Social media management

Analytics interpretation

Graphic design basics

Writing and storytelling

Team collaboration

Education

Bachelor's degree

Tools

Canva

Adobe Creative Cloud

Job description

Commitment to Mission

At Lone Star College System, every employee contributes to ourmission of providing transformational educational opportunitiesthat help individuals get from where they are to where they want tobe. Guided by our vision to lead higher education throughhigh-quality, affordable, and innovative learning opportunities,employees are expected to exemplify professionalism, integrity,accountability, and collaboration.

One LSC Philosophy

Through our One LSC Philosophy, we deliver excellent anduniform customer service, providing consistent information, anduniformly helping every student regardless of physical location,modality, college, campus, center, or medium.

Great Colleges to Work For

Lone Star College System is proud to be recognized as a GreatColleges to Work For institution by The Chronicle of HigherEducation.

This recognition reflects our commitment to creating an organizational culture where employees are valued, supported,and empowered.

Campus Marketing Statement

Lone Star College-System Office

With 100,000 students and counting, Lone Star College Systemprovides transformational educational opportunities that helpindividuals get from where they are to where they want tobe. Thetwo-year institution is training tomorrow's workforce today,offering more than 200 degrees and certification programs thatempower students to take the next step.

Lone Star College System has eight main campuses and more than 20locations in the Houston area. Learn more at LoneStar.edu.

Lone Star College System Office employees are based at one of twoSystem Office locations: The Woodlands and University Park. Bothare sites for multiple administrative departments and systemwidetraining programs.

The address is 5000 Research Forest Drive, The Woodlands, TX 77381.All applicants must reside in Texas.

Job Description

Purpose and Scope:

The Coordinator III, Social Media supports the college's socialmedia presence through the day-to-day coordination, creation, andpublishing of digital content across approved platforms. This roledevelops visually compelling content that aligns with institutionalbranding and digital engagement goals, monitors platformperformance and audience interactions, and collaborates with campuspartners to support social media initiatives and institutionalstorytelling efforts.

Essential Job Functions:

1. Creates, schedules, and publishes content across Lone StarCollege System's social media platforms on a daily basis
2. Works with partners to develop content including graphics,photography, video, and written copy in alignment with brand andmessaging standards
3. Monitors social media platforms, responds to audienceinquiries, and supports community engagement in accordance withdepartment guidelines
4. Tracks and compiles social media performance metrics andengagement data to inform content decisions and supportreporting
5. Conducts interviews and attends college events to capture photoand video content for social media use
6. Coordinates with graphic designers, campus partners, andcontent contributors to support timely, brand-aligned contentproduction
7. Researches emerging social media trends, platform updates, andbest practices to enhance content effectiveness
8. Supports social media coverage for institutional events,campaigns, and key college initiatives
9. Assists with reviewing content performance data to identifyopportunities to improve engagement strategies
10. Responsible for other reasonable, related duties asassigned

Knowledge, Skills, and Abilities:

• Demonstrated experience creating and publishing content acrossmajor social media platforms
• Familiarity with social media analytics tools and the abilityto interpret engagement data
• Strong writing, editing, and storytelling skills for digitaland social media audiences
• Ability to create basic graphics and digital content usingdesign tools such as Canva or Adobe Creative Cloud
• Strong attention to detail, organizational skills, and abilityto meet deadlines
• Ability to work collaboratively in a team-oriented environmentand adapt to changing priorities

Physical Abilities:

The work is sedentary. Typically, the employee sits comfortably todo the work. However, there may be some walking; standing; bending;carrying of light items, such as papers, books, or small parts; ordriving an automobile. No special physical demands are required toperform the work.

Work Schedule & Conditions:

• PC workstation running on a LAN in a Microsoft Windowsenvironment, calculator, phone, and other general officeequipment
• Internal and external contacts as needed to carry out thefunctions of the position
• Work is performed in a climate-controlled office with minimalexposure to safety hazards

Required Qualifications:

• Bachelor's degree and at least 1 year of experience, or anequivalent combination of education and experience

Preferred Qualifications:

• Experience in marketing, communications, journalism, publicrelations, or related fields
• Experience with digital photography or video production
• Experience with social media management and schedulingplatforms
• Experience using analytics tools to evaluate and optimizesocial media performance

Salary

Hiring salary range is $48,152 - $55,375.

Lone Star College provides a hiring salary range for all postedfull-time non-faculty positions. Where your salary offer would fallin that range is determined by your related experience andeducation. Should you receive an offer of employment from Lone StarCollege, the resume submitted in the application process will beutilized to calculate your salary offer. The information outlinedbelow will provide the Office of Human Resources everything neededto determine an accurate starting salary.

Your resume should provide a complete picture of your workexperience. The resume should include the following information foreach position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Level of degree completed including date earned.
5. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred inthe Lone Star College job description should be included in the resume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a partof an organization that offers a supportive, collegial workenvironment and excellent work/life balance. This includes a fullcomprehensive and competitive benefits package, a generous numberof paid holidays and vacation days, wellness programs, tuitionwaiver, professional development opportunities and more.

Lone Star College is an EEO Employer. All positions aresubject to a criminal background check.