Coordinator III, Social Media

Lone Star College; The Woodlands (TX); On-site; USD 48,000 - 55,000; Full time

Job summary

Lone Star College System is seeking a Coordinator III, Social Media to manage day-to-day content creation, scheduling, and publishing across approved platforms, ensuring alignment with branding and engagement goals. The role partners with campus teams to produce graphics, photos, videos, and copy that resonate with our students and community.

The position requires a Bachelor's degree and at least 1 year of related experience, with familiarity in analytics to optimize performance.

Qualifications

• Bachelor's degree and at least 1 year of related experience.
• Experience in marketing, communications, journalism, public relations or related fields.
• Experience with digital photography or video production.
• Experience with social media management and scheduling platforms.
• Experience using analytics tools to evaluate and optimize social media performance.

Responsibilities

• Create, schedule, and publish content daily across Lone Star College System's social media platforms.
• Collaborate with partners to develop content including graphics, photography, video, and written copy in alignment with brand and messaging standards.
• Monitor social media platforms, respond to audience inquiries, and support community engagement.
• Track social media performance metrics and engagement data to inform content decisions and support reporting.
• Conduct interviews and attend college events to capture photo and video content for social media use.

Skills

Content creation

Analytics interpretation

Copywriting

Graphic design

Team collaboration

Deadline management

Education

Bachelor's degree

Tools

Canva

Adobe Creative Cloud

Job description

Coordinator III, Social Media

Job ID: 45523

Location: LSC-System Office

Full/Part Time: Full-Time

Regular/Temporary: Regular

At Lone Star College System, every employee contributes to our mission of providing transformational educational opportunities that help individuals get from where they are to where they want to be. Guided by our vision to lead higher education through high-quality, affordable, and innovative learning opportunities, employees are expected to exemplify professionalism, integrity, accountability, and collaboration.

Through our One LSC Philosophy, we deliver excellent and uniform customer service, providing consistent information, and uniformly helping every student regardless of physical location, modality, college, campus, center, or medium.

This commitment supports Lone Star College System's strategic goals:

1. Opportunity through financial resilience
2. Leading in academic excellence
3. Strength in culture and talent development
4. Connections through bridges of prosperity

Great Colleges to Work For

Lone Star College System is proud to be recognized as a Great Colleges to Work For institution by The Chronicle of Higher Education. This recognition reflects our commitment to creating an organizational culture where employees are valued, supported, and empowered.

Campus Marketing Statement

Lone Star College-System Office

With 100,000 students and counting, Lone Star College System provides transformational educational opportunities that help individuals get from where they are to where they want to be. The two-year institution is training tomorrow's workforce today, offering more than 200 degrees and certification programs that empower students to take the next step.

Lone Star College System has eight main campuses and more than 20 locations in the Houston area. Learn more at LoneStar.edu.

Lone Star College System Office employees are based at one of two System Office locations: The Woodlands and University Park. Both are sites for multiple administrative departments and systemwide training programs.

The address is 5000 Research Forest Drive, The Woodlands, TX 77381. All applicants must reside in Texas.

Job Description

Purpose and Scope:

The Coordinator III, Social Media supports the college's social media presence through the day-to-day coordination, creation, and publishing of digital content across approved platforms. This role develops visually compelling content that aligns with institutional branding and digital engagement goals, monitors platform performance and audience interactions, and collaborates with campus partners to support social media initiatives and institutional storytelling efforts.

Essential Job Functions:

1. Creates, schedules, and publishes content across Lone Star College System's social media platforms on a daily basis
2. Works with partners to develop content including graphics, photography, video, and written copy in alignment with brand and messaging standards
3. Monitors social media platforms, responds to audience inquiries, and supports community engagement in accordance with department guidelines
4. Tracks and compiles social media performance metrics and engagement data to inform content decisions and support reporting
5. Conducts interviews and attends college events to capture photo and video content for social media use
6. Coordinates with graphic designers, campus partners, and content contributors to support timely, brand-aligned content production
7. Researches emerging social media trends, platform updates, and best practices to enhance content effectiveness
8. Supports social media coverage for institutional events, campaigns, and key college initiatives
9. Assists with reviewing content performance data to identify opportunities to improve engagement strategies
10. Responsible for other reasonable, related duties as assigned

Knowledge, Skills, and Abilities:

• Demonstrated experience creating and publishing content across major social media platforms
• Familiarity with social media analytics tools and the ability to interpret engagement data
• Strong writing, editing, and storytelling skills for digital and social media audiences
• Ability to create basic graphics and digital content using design tools such as Canva or Adobe Creative Cloud
• Strong attention to detail, organizational skills, and ability to meet deadlines
• Ability to work collaboratively in a team-oriented environment and adapt to changing priorities

Physical Abilities:

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

Work Schedule & Conditions:

• PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
• Internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

Required Qualifications:

• Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience

Preferred Qualifications:

• Experience in marketing, communications, journalism, public relations, or related fields
• Experience with digital photography or video production
• Experience with social media management and scheduling platforms
• Experience using analytics tools to evaluate and optimize social media performance

Salary

Hiring salary range is $48,152 - $55,375.

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Level of degree completed including date earned.
5. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.