Senior Digital Marketing & Social Media Lead

Lone Star College

Texas

On-site

USD 48,000 - 55,000

Full time

9 days ago

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Job summary

Lone Star College seeks a Coordinator III, Digital Marketing and Social Media to supervise marketing staff and oversee the college's website, social channels, and campaigns. You will partner with designers and developers to deliver compelling content and ensure brand consistency.

The role requires a Bachelor's degree with at least one year of related experience, strong analytics, writing and project management skills, and the ability to train student content creators while maintaining branding

Qualifications

Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience.
Experience with web analytics tools (Google Analytics, AdWords) is preferred.
Strong writing, editing, project management, and communication skills.

Responsibilities

Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center.
Develops and implements integrated marketing strategy including video/photography productions.
Serve as project coordinator for major marketing events and initiatives.
Analyze data and create dashboards highlighting key trends and opportunities.
Act as liaison between content owners, customers, end users, designers and developers.