Senior Digital Marketing & Social Media Coordinator

Lone Star College; Houston (TX); On-site; USD 48,000 - 55,000; Full time

Job summary

Lone Star College-CyFair in the Houston area seeks a Coordinator III in Digital Marketing and Social Media to lead the Marketing Intelligence Center, oversee the college website, social media presence, and marketing campaigns, and serve as the liaison between customers, designers, and developers.

Candidates should have a Bachelor's degree with at least 1 year of related experience, knowledge of Google Analytics and AdWords, and strong skills in graphic design, writing, and project management.

Qualifications

• Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience.
• Experience with web analytics tools (Google Analytics, AdWords).
• Experience with website usability, responsive (mobile), email engagement, and social media strategy.
• Graphic design skill set.
• Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment.
• Strong writing, editing, project management, and communication skills.
• Must be able to work, perform with deadlines.
• Ability to adapt to a changing environment.

Responsibilities

• Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center.
• Develop and implement integrated marketing strategy including video and photography production.
• Serve as project coordinator for major marketing events and initiatives.
• Research trends to enhance user engagement across platforms.
• Analyze data and create dashboards highlighting key data, trends, and opportunities.
• Liaise between content owners, customers, end users, designers, and developers to meet needs.

Skills

Analytics tools

Website usability

Graphic design

Interpersonal skills

Writing & communication

Deadline oriented

Adaptability

Education

Bachelor's degree

Job description

Lone Star College-CyFair in the Houston area seeks a Coordinator III in Digital Marketing and Social Media to lead the Marketing Intelligence Center, oversee the college website, social media presence, and marketing campaigns, and serve as the liaison between customers, designers, and developers.

Candidates should have a Bachelor's degree with at least 1 year of related experience, knowledge of Google Analytics and AdWords, and strong skills in graphic design, writing, and project management.