Social Media & Content Manager

Everfit; San Francisco (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Performance bonuses

Job summary

Everfit, a San Francisco–based health tech startup, seeks a Social Media & Content Manager to own our brand’s social voice. You’ll craft strategic content calendars, write hooks and captions, and drive creative from concept to publish across Instagram, YouTube, LinkedIn, and emerging platforms.

Collaborate with Brand, Growth, Product Marketing, and Creators to turn product launches, customer stories, and community moments into social‑first formats.

Qualifications

• Proven track record building social media growth in fitness or wellness.
• Deep understanding of social platforms and short-form video.

Responsibilities

• Develop Everfit's social content strategy in partnership with Brand, Growth, Creator, and Product Marketing.
• Constantly identify formats, trends, cultural moments, fitness/wellness culture, creators, and emerging behaviors Everfit can participate in.
• Brainstorm original content series, recurring franchises, campaigns, and social-first concepts, not just individual posts.
• Turn product launches, company initiatives, customer stories, and brand moments into social-first ideas people actually want to watch and share.
• Build channel-specific strategies for Instagram, YouTube, LinkedIn, and emerging platforms, understanding what works differently on each.
• Understand performance metrics for impressions, engagement, retention, watch time, hooks, shares, saves, comments, CTR, subscriber/follower growth, and conversion.
• Understand the importance of testing hooks, formats, lengths, thumbnails, titles, editing styles, and creative approaches.
• Write and refine hooks, captions, scripts, titles, CTAs, creative briefs, and storyboards.
• Work directly with Everfit's designers, videographers, editors, and marketers to turn concepts into finished content.
• Brainstorm and develop content directly with coaches, athletes, ambassadors, creators, customers, and Everfit team members.
• Help identify compelling personalities and stories within the Everfit community that can become great content.
• Be able to create content yourself when speed or authenticity matters—shooting short-form video, capturing behind-the-scenes moments, interviewing people, or producing lightweight social content without requiring a full production team.
• Be comfortable on location and behind the camera, directing talent and creators to get the right performance, hook, shot, or soundbite.
• Take ownership of real-time and reactive content, moving quickly when trends, events, launches, or cultural moments create an opportunity.
• Optimize and test content, including captions, thumbnails/covers, titles, hashtags/metadata, post timing, and platform-native features (Trial Reels, Version, Edits)

Job description

At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 320,000 coaches and millions of clients worldwide.

The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts with experience at Nike, Apple, Meta, Uber, and more. We’re pushing the boundaries of what’s possible in health and fitness technology.

Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry, while keeping the human touch at the heart of coaching.

The Role

As Everfit’s Social Media & Content Manager, you will drive our social presence, from strategy through execution: spotting trends, developing original concepts and recurring series, and turning our brand, products, community, and ideas into content that captures attention and connects with coaches and consumers across the fitness world.

We’re looking for a social-native strategist and creator who knows what makes people stop scrolling, watch, share, and come back for more. You are full of creativity and enjoy developing even the most unhinged ideas. You love understanding what drives social performance and constantly use those signals to test, learn, and sharpen the creative.

You’ll collaborate across Brand, Growth, Product Marketing, Creator Partnerships, and Creative Production to bring ideas to life at the right speed and scale. You have strong social instincts and know when an idea deserves a full production, or when the best version is something you can create and quickly publish today.

Our manifesto:

• Everfit's new brand identity: https://www.instagram.com/reel/DcgnKYiSC0q/

Some examples of our social media content:

• https://www.instagram.com/reel/DOL1sqHADtf/
• https://www.instagram.com/reel/Dcbx12cSpF7/

What You’ll Do:

• Develop Everfit's social content strategy in partnership with Brand, Growth, Creator, and Product Marketing.
• Constantly identify formats, trends, cultural moments, fitness/wellness culture, creators, and emerging behaviors Everfit can participate in.
• Brainstorm original content series, recurring franchises, campaigns, and social-first concepts, not just individual posts.
• Turn product launches, company initiatives, customer stories, and brand moments into social-first ideas people actually want to watch and share.
• Build channel-specific strategies for Instagram, YouTube, LinkedIn, and emerging platforms, understanding what works differently on each.
• Understand performance metrics for impressions, engagement, retention, watch time, hooks, shares, saves, comments, CTR, subscriber/follower growth, and conversion.

Creative Development

• Understand the importance of testing hooks, formats, lengths, thumbnails, titles, editing styles, and creative approaches.
• Write and refine hooks, captions, scripts, titles, CTAs, creative briefs, and storyboards.
• Work directly with Everfit's designers, videographers, editors, and marketers to turn concepts into finished content.
• Brainstorm and develop content directly with coaches, athletes, ambassadors, creators, customers, and Everfit team members.
• Help identify compelling personalities and stories within the Everfit community that can become great content.

Hands-on Operator

• Be able to create content yourself when speed or authenticity matters—shooting short-form video, capturing behind-the-scenes moments, interviewing people, or producing lightweight social content without requiring a full production team.
• Be comfortable on location and behind the camera, directing talent and creators to get the right performance, hook, shot, or soundbite.
• Take ownership of real-time and reactive content, moving quickly when trends, events, launches, or cultural moments create an opportunity.
• Optimize and test content, including captions, thumbnails/covers, titles, hashtags/metadata, post timing, and platform-native features (Trial Reels, Version, Edits)

What we're looking for

• Proven track record building and growing social media presence, ideally in fitness, wellness, health, or a related consumer space.
• Deep, current understanding of social platforms, formats, and trends, especially short-form video.
• Strong instinct for what makes content spread: hooks, storytelling, and structure.
• Fast, prolific executor who can go from idea to published content quickly.
• Fluent with AI-powered content and editing tools to work efficiently.
• A genuine passion for fitness. This is non-negotiable for us.

Why Join Everfit

• Help shape how millions of people discover and connect with fitness coaches
• Work with autonomy and ownership on high-impact projects
• Join a collaborative, global team with experience from leading tech and fitness companies
• Enjoy a competitive salary, equity, and performance bonuses
• Build something meaningful that helps people live better, healthier lives

This position is based in San Francisco in a hybrid working environment. We offer competitive compensation, equity, benefits, and the opportunity to shape the future of a product used by people transforming lives every day.

If you’re ready to build the future of fitness and wellness experiences, let’s talk!