Chief Fitness Content & Lifecycle Architect

Farren; Boulder (CO); Vor Ort; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Equity

Health benefits

Flexible PTO

Farren subscription

Zusammenfassung

Farren, a Denver/Boulder-based AI-native fitness startup, seeks a content leader to own the full story from awareness to retention. You’ll shape content pillars, set tone, and ensure accuracy across organic, paid, and email channels.

You’ll write copy, build flows, analyze data, and decide what to ship. You’ll lead a team including Creative Director, Media Producers, and a paid media partner, ensuring content feels authentic to the sport.

Qualifikationen

• 5+ years in content strategy, lifecycle, or growth marketing, ideally in fitness, wellness, or consumer subscription.
• Built full-funnel content strategy and knows the story at each stage.
• Built automated lifecycle flows in Customer.io, Klaviyo, Braze, or similar, and can show how they moved activation or retention.
• Comfortable making calls on directional data at small volumes, disciplined about killing what doesn't work.
• You write clearly, specifically, and like a human.
• You are OBSESSED: relentlessly in pursuit of improvement.

Aufgaben

• Define Farren's content pillars and guardrails for each topic.
• Have final say on technical accuracy before anything ships across organic, paid, and email.
• Build a review loop with our Coach Collective to validate content and document red flags.
• Map content to every stage of the journey: awareness, education, trust, conversion, retention.
• Brief the Creative Director and Media Producers, and write the core copy yourself.
• Own every automated email sequence: onboarding, activation, trial conversion, retention, and win-back.
• Audit existing content, fix inaccuracies, and rebuild what isn’t performing.
• Work with Product so messages feel like one Farren voice across channels.
• Run the content calendar and production pipeline across teams so it runs without daily prompting.

Kenntnisse

Content strategy

Lifecycle marketing

Growth marketing

Jobbeschreibung

Farren, a Denver/Boulder-based AI-native fitness startup, seeks a content leader to own the full story from awareness to retention. You’ll shape content pillars, set tone, and ensure accuracy across organic, paid, and email channels.

You’ll write copy, build flows, analyze data, and decide what to ship. You’ll lead a team including Creative Director, Media Producers, and a paid media partner, ensuring content feels authentic to the sport.