Head of Global Marketing

Everfit; San Francisco (CA); Hybrid; USD 230,000 - 350,000; Full time

Job summary

Everfit, a fast-growing AI-native marketing platform, seeks a Head of Global Marketing to own growth for SMB B2B coaches and the Everfit consumer marketplace. You will manage strategy, messaging, brand, and lifecycle, partnering with product, design, and data teams to drive revenue and brand impact.

The role is based in San Francisco with a hybrid schedule (3 days in the SF office) and requires 12+ years in marketing, including leading teams and scaling multi-million dollar budgets.

Qualifications

• 12+ years in marketing with at least 5 years leading a team.
• Experience scaling multi-million dollar budgets and driving revenue impact.
• Exceptional writing and messaging skills; ability to own positioning and lifecycle copy.

Responsibilities

• Own the full funnel across B2B and B2C, including paid, organic, content, lifecycle, and partnerships.
• Define positioning and messaging for Everfit, and lead campaigns across channels.
• Lead product marketing, lifecycle programs, and localization for global growth.

Skills

Marketing leadership

B2B SaaS & consumer

AI in marketing

Writing & messaging

Tools

Marketing automation

CRM / CDP

A/B testing tools

Job description

Everfit is the AI native operating system for personal health. We power 400,000+ coaches and over 1 million clients across 190+ countries, from personal trainers and nutritionists to Olympic athletes, military trainers, cancer rehab specialists, and celebrity coaches. From programming, nutrition, and habit coaching to payments, messaging, and client acquisition, Everfit brings a coach's entire business together and layers AI on top so they can do more of the work only a human can do.

We are a rare kind of startup. We are at eight figure ARR, cashflow positive, and we got here with almost no outside capital. That means we make our own decisions, we move fast, and we invest in what works. We are about 180 people across San Francisco, the UK, Da Nang, and Hanoi, with backgrounds from Nike, Apple, Meta, Uber, Patreon, Future, and Les Mills.

The Brand You Get to Play With

This September, six years in, we relaunched Everfit with a new identity and a manifesto we call ALL ON.

ALL ON is an attitude. It is about showing up on the great days and on the barely made it days. It is about a coach adjusting a plan in real time without fighting the software, and a system that adapts when life interrupts instead of collapsing. As we wrote in the manifesto: "We never wanted to put progress in a box. We want to build systems big enough for where people are going." Every decision we make gets measured against one question: does it advance the business of human potential?

The logo has always been inspired by Hermes, the god of sport and athleticism. The refresh brings that identity back, stronger and louder.

Here is why that matters for you. The brand foundation is built and it is fresh. Our Brand team just handed the company a story worth telling, and now we need someone to take it out into the world and make people feel it. Big campaign ideas. Creator moments. Stunts at HYROX, CrossFit, and marathon weekends. Social series that coaches actually share. Product launches that land like cultural moments instead of changelogs. If you have been waiting for a brand with real energy and the freedom to do fun, ambitious things with it, this is that brand.

See it for yourself:

• New brand identity: https://www.instagram.com/reel/DcgnKYiSC0q/
• The ALL ON manifesto: https://www.instagram.com/p/Dcjs3aejy2f/
• Why we did it: https://blog.everfit.io/the-new-everfit-manifesto-all-on and https://blog.everfit.io/human-potential-was-always-the-point

The Role

We are looking for a Head of Global Marketing to join our executive team and own growth across two audiences at once:

• SMB B2B: coaches and fitness professionals. This is a prosumer audience that behaves much closer to a consumer than a traditional SaaS buyer. They find us on Instagram and YouTube, they trial on their phone, they buy on a Saturday, and they tell their friends. Marketing to them is part performance engine, part culture.
• Consumer: the Everfit Marketplace. Our newest bet, where anyone can find and hire the right coach regardless of budget, goals, or location. This is a true B2C funnel, still early, with a lot of room to build.

You will lead marketing end to end: strategy, messaging, brand, growth, lifecycle, product marketing, creator, and community. You will work day to day with, our Social Media & Content Manager, our Growth Marketing team, Lifecycle Marketing manager, and our Product Marketing team, plus our paid media partners and our design and creative team in Vietnam. You will hire where we have gaps.

Marketing at Everfit owns a number. You will be accountable for new revenue alongside leads and brand awareness, and you will be expected to see the whole system, from a brand moment on Instagram to a lifecycle email to a pricing launch, and know which levers move revenue.

This is a hands on role. We do not need a marketing executive who only reviews decks. We need someone who can build the model in the morning, rewrite the headline at lunch, and be on set for the shoot in the afternoon.

Who You Are: 70% Strategic and Analytical, 30% Creative

The strategic and analytical 70% is what makes it work. You run marketing like an operator. You know your CAC, payback, LTV, and contribution margin by channel and by segment. You look across a portfolio of initiatives, from lifecycle to brand to growth, decide which ones deserve investment, and launch them well. You build the dashboards, you read the cohort curves, you kill what does not perform, and you scale what does.

The creative 30% is real and it is why the brand section above exists. You have taste, a good eye, and you know what is trending in fitness culture, social, and AI. You get excited about big ideas and you push the team to be bolder.

Above all, you are a messaging person. You are an exceptional writer and copywriter. You can take a fuzzy idea, an AI feature, or a pricing change and define it: what it is, who it is for, why it matters, and the exact words that make someone act. You hold the bar on every headline, email, landing page, and script that leaves the building, and you can rewrite any of them yourself.

Creative earns attention; data decides where the money goes.

Your Impact

• Own the full funnel across B2B and B2C. Build and run the marketing roadmap across paid, organic, content, product marketing, lifecycle, partnerships, affiliate, referral, and community, with one consistent brand narrative running through all of it. Own the funnel from first visit to signup, activation, trial, and paid, and be accountable for the conversion rates at every step.
• Own messaging and positioning. Define how Everfit talks about itself, its AI, its pricing, and its products across every surface. Write and edit the copy that matters most, and set the standard for everyone else's.
• Turn ALL ON into campaigns. Partner with the Head of Brand and Social to lead bold, imaginative campaigns across digital, social, and video. Own the launch calendar. Make the brand impossible to ignore in the fitness world.
• Run performance marketing with rigor. Own a multi million dollar paid budget across Meta, Google, YouTube, TikTok, Reddit, and emerging channels. Optimize ROI by channel and segment, and make scalable decisions backed by the numbers.
• Build the measurement stack. Own attribution, incrementality testing, marketing data infrastructure, and reporting. Partner with our data team so the whole company sees marketing's impact on revenue.
• Drive product led growth and conversion. Partner with Product on trial to paid conversion, onboarding, pricing and packaging launches, add on adoption, and the Marketplace client funnel from signup to first purchase.
• Lead lifecycle marketing. Own onboarding, activation, upsell, and retention communications across email, push, SMS, and in app. Build the segmentation and sequencing that turns signups into paying, long term customers.
• Scale creator, affiliate, and community. Grow our affiliate and partner programs, activate creators and prosumer coaches as advocates, and lead webinar and Everfit Academy programming.
• Lead product marketing. Own go to market for a fast shipping AI product roadmap, including our AI coaching agents, monetization launches, and the Marketplace. Turn a launch calendar into a narrative calendar.
• Go global. Design localization and community led strategies to grow the brand across our 184 countries, with a focus on the US, UK, Australia, and Southeast Asia.
• Build the team. Hire, develop, and lead a high performing marketing org across performance, growth, lifecycle, creative, and product marketing.

What You Bring

• 12+ years in marketing with at least 5 years leading a team, ideally spanning both B2B SaaS and consumer.
• A proven record of scaling growth with a multi million dollar budget and clear, attributable revenue impact.
• Deep fluency in the modern marketing stack: marketing automation, CDP and CRM, data warehouses, experimentation tools, and AI based tools for content, research, and analysis.
• Exceptional writing and messaging skills. You have written the positioning, the launch copy, and the lifecycle emails yourself, and you can show us work that moved a metric.
• Strong product marketing chops, with the ability to turn a technical AI feature into a story a coach cares about.
• Hands on lifecycle and growth experience: onboarding and retention programs, funnel conversion, attribution, and experimentation, with direct accountability to a revenue number.
• Experience with prosumer, SMB, marketplace, or creator economy businesses. Fitness, wellness, or lifestyle brand experience is a strong plus.
• An AI first mindset. You use AI tools daily and you know how to build an AI first culture on a marketing team.
• A real passion for fitness. This one is non negotiable for us.
• Comfort with a startup that is profitable and moving fast, where you set your own priorities and own the outcomes.
• Based in San Francisco, or ready to relocate. This role is hybrid with 3 days a week in our SF office.

Why Join Everfit

• Ownership. The marketing function is yours to build, with the executive team's full backing and the autonomy to experiment.
• A brand ready to run. A brand new identity and manifesto, a Head of Brand and Social team already in place, and a mandate to do fun, ambitious things with it.
• Real business. Eight figure ARR, cashflow positive, built without significant outside capital. Your budget comes from customers, not from a burn schedule.
• Two growth engines. A category leading B2B coaching platform and an early consumer marketplace, both with global reach.
• A global team. 180 people across San Francisco, the UK, Da Nang, and Hanoi who value dedication, creativity, and joy.
• Compensation. Competitive salary, meaningful equity, performance bonus, and full benefits.

Location

This role is based in San Francisco. Our executive team works from our SF office, and we believe the best work happens when we are together, so you will be in the office 3 days a week. We are only hiring in San Francisco for this role.