Social Media Lead — Fitness Brand (On-Site, DFW)

McKesson; Honolulu (HI); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

PTO

Free gym membership

Office in Irving, TX

Job summary

Fitness International, LLC, owner of LA Fitness and Esporta Fitness, seeks a results‑oriented Social Media Manager to own our organic social channels in Irving, TX. You’ll lead campaigns across Instagram, TikTok, Facebook, and more, collaborating with the in‑house team and agency partners.

You’ll craft engaging content, analyze performance, and mentor a content creator to drive membership growth and brand awareness in a fast‑paced fitness environment.

Qualifications

• 5+ years of hands‑on experience building successful social media programs, ideally in fitness, health, or lifestyle industries.
• Strong copywriting and organizational skills with a passion for fitness.
• In‑depth knowledge of major social platforms (Instagram, TikTok) and organic growth strategies.
• Data‑driven marketer with experience using analytics to optimize campaigns.

Responsibilities

• Strategic Visionary: Develop and execute social media strategies aligned with marketing initiatives and lead data‑driven decisions.
• Content Champion: Create high‑quality content that resonates with fitness enthusiasts and motivates engagement.
• Community Builder: Actively engage with the online community and manage social customer service.
• Insightful Analyst: Monitor metrics, identify trends, and translate data into actionable insights.
• Collaborative Leader: Work with teams and agencies to ensure a cohesive brand voice across channels.

Skills

Social media strategy

Content creation

Community management

Analytics

Team leadership

Copywriting

Instagram

TikTok

SEO basics

Campaign measurement

Tools

Google Analytics

Job description

Fitness International, LLC, owner of LA Fitness and Esporta Fitness, seeks a results‑oriented Social Media Manager to own our organic social channels in Irving, TX. You’ll lead campaigns across Instagram, TikTok, Facebook, and more, collaborating with the in‑house team and agency partners.

You’ll craft engaging content, analyze performance, and mentor a content creator to drive membership growth and brand awareness in a fast‑paced fitness environment.