Social Media and Digital Marketing Specialist

remoting.work; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

remoting.work is seeking a Digital Marketing Specialist to own all content across our channels—website, blog, email, membership community, and social. You will turn existing material into written content that grows the audience and enrollment, blending strong writing with practical SEO, email, and analytics.

The ideal candidate writes with a consistent brand voice, handles multi-format content, and works autonomously in a faith-centered context.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 3–5 years in content marketing or copywriting with a portfolio.
• Experience with a media/education/membership/creator brand is preferred.
• Strong ability to write for faith-centered audiences with discretion.

Responsibilities

• Write and edit onsite content, optimize for SEO, and maintain brand voice.
• Produce newsletters and campaigns to drive enrollments and retention.
• Adapt content for social platforms and repurpose TV/podcast material.
• Maintain content calendar and report analytics in GA4 and Search Console.

Skills

Excellent written English

Brand voice consistency

Editing and proofreading

Self-management

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Portfolio of website copy, email, social work

Tools

WordPress

Kajabi

Squarespace

Webflow

ActiveCampaign

Klaviyo

Mailchimp

ConvertKit

Ahrefs

SEMrush

GA4

Google Search Console

AI writing tools

Job description

Job Title: Digital Marketing Specialist - Owned Content

Job Category: Digital Marketing / Content

Media Scope: Owned Content

Job Description

Position Overview: We are seeking a Digital Marketing Specialist to own all content across the channels the organization controls: website, blog, email, membership community, and organic social. You will turn an existing library of television, podcast, book, and course material into written and social content that grows the audience and drives enrollment. This role combines strong writing with practical SEO, email, and analytics skills.

About the Company

Our client is a faith-based digital media and online education organization serving a global community of more than 125,000 women. The business publishes across a television program, a podcast, books, online courses, an apparel line, and a private membership community of over 90,000 members, all focused on personal growth, emotional healing, and purposeful leadership. The team is small, digital-first, and based in the southeastern United States.

Ideal Candidate

A strong writer who can hold a consistent brand voice across formats, from a long-form article to a three-line caption. You work well from source material, taking a podcast episode or teaching session and turning it into a month of content. You are self-directed, comfortable writing for a faith-centered audience, and you handle personal subject matter with care.

Key Responsibilities

Website and Blog

• Write and edit onsite content including articles, resource guides, program pages, and campaign landing pages.
• Keep website copy current, cohesive, and aligned to the brand voice.
• Apply on-page SEO and keyword research so content ranks while still reading naturally.

Email and Community

• Write newsletters, welcome sequences, and launch campaigns that drive enrollment and retention.
• Segment messaging so new subscribers, longtime members, and course buyers each get relevant content.
• Create written content and recurring features for the private membership community.

Organic Social and Repurposing

• Adapt long-form content into platform-specific posts for Facebook, Instagram, YouTube, LinkedIn, and Pinterest, curating for each platform rather than posting the same thing everywhere.
• Turn television episodes and podcast episodes into show notes, articles, captions, and quote content.
• Brief designers and video editors on the visual assets each piece needs.

Planning and Performance

• Build and maintain a content calendar aligned to program and product launches.
• Track traffic, engagement, and conversion in Google Analytics 4 and Google Search Console.
• Report on results in plain language with clear recommendations for the next cycle.

Skill Sets Required / Preferred

Technical Skills

• Content management system experience such as WordPress, Kajabi, Squarespace, or Webflow.
• Email marketing platform experience such as ActiveCampaign, Klaviyo, Mailchimp, or ConvertKit, including automated sequences.
• SEO and keyword research tools such as Ahrefs or SEMrush.
• Google Analytics 4 and Google Search Console.
• AI writing tools used to speed up drafting and repurposing, with the editorial judgment to keep output on brand.

Soft Skills

• Excellent written English with consistent tone and voice.
• Reliable self-management against a publishing calendar with limited supervision.
• Openness to feedback and fast revisions.
• Discretion and cultural sensitivity when writing about faith and personal healing.

Experience & Education

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent experience.
• Three to five years in content marketing or copywriting, with a portfolio showing website copy plus email or social work.
• Experience with a media, education, membership, or creator-led brand is preferred.