Digital Content Specialist

Nextech Solutions; Memphis (TN); Hybrid; USD 55.000 - 75.000; Vollzeit

Zusammenfassung

Nextech Solutions is seeking a Digital Content Specialist to create, publish, and optimize web content across marketing campaigns. You will collaborate with stakeholders and designers to deliver engaging digital experiences, ensuring AP style and brand consistency.

The role operates on a hybrid schedule with on-site support in Memphis and options for remote work. Ideal candidates have 2+ years writing for the web and CMS experience, plus a strong analytics mindset.

Qualifikationen

• Bachelor’s degree or equivalent experience in a relevant field.
• 2+ years of web content development experience.
• Experience writing in AP style and CMS management (e.g., AEM).
• Experience using analytics (Adobe/Google) to guide content decisions.
• Ability to collaborate with cross-functional teams and stakeholders.
• Proficient with Outlook, Teams, Excel, PowerPoint, and Word.
• Strong analytical and communication skills with ability to manage deadlines.

Aufgaben

• Assist with web content and campaign plans, coordinating contributors and deliverables.
• Develop content from interviews, audience research, personas, and briefs.
• Use analytics to guide content delivery, SEO, and AEO optimization.
• Collaborate with designers on web experiences and maintain IA, taxonomy, and standards.
• Create and manage CMS content and act as content SME for assigned teams.
• Review and publish content for accuracy, brand, and AP style; escalate issues to senior management.

Kenntnisse

Writing & Editing

CMS Publishing

Content Strategy

Data-informed optimization

AP style proficiency

Ausbildung

Bachelor's degree in Journalism / English / Marketing / Advertising / IT

Tools

Adobe Analytics

Google Analytics

Adobe Experience Manager

Microsoft Office Suite

Jobbeschreibung

Job Title: Digital Content Specialist

Location: Memphis, TN; onsite for candidates within commuting distance, or remote

Overview

Create, publish, and improve web content that supports marketing campaigns and engages audiences. This role combines writing and editing, CMS publishing, content strategy, and data-informed optimization, working with stakeholders and design teams to deliver effective digital experiences. The schedule is Monday–Friday, 9:00 a.m.–5:00 p.m. Central Time.

Key Responsibilities

• Assist with web content and campaign project plans, coordinating internal and external contributors, deadlines, and changing deliverables.
• Develop content using stakeholder interviews, audience research, personas, style guides, and content briefs.
• Use audience insights and analytics to guide content delivery, personalization, performance reporting, testing, SEO, and answer engine optimization (AEO).
• Collaborate with designers on user-friendly web experiences and maintain information architecture, taxonomy, naming conventions, standards, and documentation.
• Create and manage CMS content, recommend content design, and serve as a content subject matter expert and liaison for assigned teams.
• Review and publish web content for accuracy, brand consistency, messaging, and AP-style adherence; escalated issues or potential conflicts to senior management.

Required Qualifications

• Bachelor’s degree in Journalism, English, Marketing, Advertising, or Information Technology, or equivalent experience.
• Hands-on writing and editing experience, including at least two years of web content development. The general experience target is one to three years.
• Experience writing in AP style and managing content in a CMS, such as Adobe Experience Manager.
• Experience using analytics platforms, such as Adobe Analytics or Google Analytics, to inform content decisions.
• Experience collaborating with cross-functional teams, including workshops or ideation sessions.
• Experience with Outlook, Teams, Excel, PowerPoint, and Word.
• Strong analytical, project management, and communication skills, with the ability to prioritize deadlines, adapt to change, and present recommendations to stakeholders.

Preferred Qualifications

• Bilingual proficiency in English and Spanish.

Elizabeth.Roane