Social Marketing Specialist

United Parks & Resorts; Tampa (FL); Hybrid; USD 25,000 - 39,000; Part time

Benefits offered by this job

Free park admission

Park discounts

Scholarship opportunities

Exclusive employee events

Job summary

Busch Gardens Tampa seeks a Social Marketing Specialist to amplify the parks' voice across owned channels and drive engagement and revenue. In this part-time role, you will work with the Marketing Team to plan, produce, edit, and publish compelling social content that resonates with a global audience.

You'll manage influencer collaborations, coordinate with agencies, and help create assets for paid media while monitoring brand imagery and analytics to inform strategy.

Qualifications

• 2+ years of social media and content creation experience.
• Experience developing content for growing social audiences.
• Experience with Google Analytics and measurement tools.
• Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro).
• Strong Microsoft Office skills.
• Excellent written and verbal English.

Responsibilities

• Represent the parks through all owned social media channels.
• Collaborate with Marketing Team to develop, produce, edit, and oversee social content.
• Plan and manage social media calendar aligned with brand initiatives.
• Create and edit content for distribution on owned platforms.
• Engage in community management and guest services collaboration.
• Coordinate with agencies and internal resources for paid media assets.
• Manage influencer program to achieve reach and user-generated content.
• Assist with content brand imagery and asset library management.

Skills

Social media

Content creation

Analytics

Photoshop

Video editing

English proficiency

Organizational skills

Tools

Google Analytics

Photoshop

Final Cut Pro

iMovie

Microsoft Office

Job description

## Social Marketing SpecialistApply: Busch Gardens Tampa: Part time: Posted Today: JR135637Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!**What you get to do:*** Enthusiastically represent the parks through all owned social media channels.* Partner with the Marketing Team to develop, compile, produce, edit, and oversee social media, and its content, to drive awareness, engagement, and revenue for the parks.* With Marketing Team, plan, manage and execute social media calendar based on park content and larger brand initiatives.* Partnering to conceptualize, produce, edit, and present content for distribution on owned platforms.* Community management on social media channels and regular collaboration with guest services.* Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading and organizing large and small content shoots.* Manage and execute influencer program with the goal of achieving reach and strong UGC assets.* Follow through and assist with creative direction and development of content brand imagery (photo, video, graphic) to support key messages and use of traditional media, social media, and online platforms* Manage and organize the internal asset library.* Assist to manage, organize, and maintain all inventory of camera and production equipment.* Responsible for online brand monitoring* Strong understanding of social reporting* Partner with PR/Communications to drive integrated storytelling**What it takes to succeed*** 2+ years of social media and content creation experience required* Experience in content development for a growing social audience.* Experience with Google analytics and other measurement tools.* Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro, etc.) experience required.* Microsoft Office program* Photo and video skills* Strong organizational skills* Read, write, and speak English* Read, analyze, and interpret general business documents and periodicals**What else is important:*** Must be able to lift 20 pounds and push/pull up to 50 pounds* Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.* Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.* Deep knowledge of the latest social media, media, entertainment, and interactive trends and have a proven ability to assess and report consumer trends.* Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style, and tone.* Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.* Ability to work with various departments and within varying organizational structures to achieve park and Company goals.* Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.* Ability to analyze and present content and social performance.The perks of the position: Ambassadors will enjoy a fun, fast-paced environment, and great teammates, as well as:* FREE park admission* Discounts on park admission tickets and passes for family and friends* Park discounts on food, merchandise, etc.* Scholarship opportunities* Exclusive employee events and giveaways**EEO Employer:**SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.